Stickearn, Startup Ready to Sped in the Indonesian Advertising Industry

INDUSTRY.co.id - Jakarta - For marketers, branding is a very basic thing to build and strengthen the brand awareness of the community. Various kinds of branding strategies increasingly creative and diverse to build a distinctive impression to the target audience.

One of the most famous ways of branding is the external media that is believed to have a broad effect on the many eyes that see and deliver effective messages from marketers.

An interesting survey in the United States says the ever-increasing graphics on the effectiveness of advertising in vehicles. An ad study on vehicles from The American Trucking Association showed that 97% of respondents recalled ads posted on vehicles, 98% thought that the advertisement created a positive image of the advertiser.

Meanwhile, 96% of respondents believe that advertising in vehicles is more effective than billboards and 75% of respondents are impressed with the brand advertised on the vehicle. Another interesting study from The Outdoor Advertising Association of America (OAAA) shows that 95% of Americans are exposed to ads from passing vehicles and 47% of 18-34 year old are impressed after seeing the ad.

Meanwhile, people in Jakarta spend an average of 400 hours per year on the streets to travel and work. That is, the average one-way trip in Jakarta taken within 2 hours. Especially on certain days, 35% of people in Jakarta just spend their time on the road.

In line with the increasing number of vehicles and the rapid development of technology of course this opens up opportunities for Startup Advertising Indonesia, Stickearn. The startup that debuted in January 2017 offers a great solution for outdoor media, where marketers can now promote their brand in the cars of the Stickearn partners.

Not just advertising, marketers can also monitor in real time the mobility and mileage of these ads through a special application dashboard. This very detailed dashboard can also accurately calculate how much the impressions formed from advertising, so that marketers can receive advertising effects with great accuracy.

"In the first year, Stickearn has worked with 31 brands and thousands of drivers have been partners of Stickearn in less than a year," said Sugito Alim, Co Founder Stickearn.

The brands that have worked with Stickearn are Andre Valentino, Traveloka, Tokopedia, Shopee, Studio Nine, Maspion, Clash of Clan, Deal Eat, Excelco, Kalbe, Travelio, Peak Group, Brother Printer and others.

Stickearn also provides services for advertisers in the form of consultations and solutions that can be tailored to the needs of the advertiser. Not only that, the advertisers at Stickearn can be helped designing their ad design for free as one form of Stickearn service.