Casio Make the Calculator Stylish in the Gadget Era

By : Irvan AF And Aldi Firhand A | Friday, September 22 2017 - 12:07 IWST

The launch of the latest Casio Mystyle series Calculator which has Colorful and Stylish variants. (Photo: IST)
The launch of the latest Casio Mystyle series Calculator which has Colorful and Stylish variants. (Photo: IST)

INDUSTRY.co.id - Although sophisticated gadgets such as smartphones increasingly viral, it turns out the use of calculators for purposes of counting is still maintained. In fact, now the users of the calculator can be more stylish with the latest series of Casio calculator titled "MyStyle".

The latest Casio series calculators have variant "Colorful" and 'Stylish'. The various color calculators according to the young Indonesian consumer's style was launched at Dealer Gathering 2017 organized by Casio with PT. TraCo's Top Friends as the official distributor of Casio's calculator and label printer in Indonesia.

"Casio's main value in creating innovative products is 'Envisioning a world no one has ever seen'. This means that Casio always creates products that meet the changing needs of consumers," said Yasuhiro Ito, General Manager of Overseas Calculator Sales Casio Japan at the launch of the variant of the calculator.

Ito adds that with Casio's capability as an innovative company, the products created are always at the forefront and bringing exciting new experiences to its users around the world.

Casio has not only officially launched functional products, but also innovates in the attention of today's lifestyle needs, one of which is to launch the 'My Style' calculator.

The 'Colorful' variant has 10 color choices of various sizes that can be used in schools, offices, homes, even for travel. While the variant 'Stylish' has seven color choices with elegant and classy design. With a target market that includes young businessmen and executives with a modern, unique, dynamic lifestyle and is filled with new inspiration every day, it is hoped that this latest series of Casio color calculators will not only meet functional requirements, but also meet the lifestyles of the consumer now.

Casio's success in producing calculators that match the needs and lifestyles of Indonesian consumers can not be separated from the full support of PT. TraCo's Top Friends. This preferred distributor already has a distribution network throughout Indonesia by working with sub distributors and dealers in various areas throughout Indonesia.

Erick Moeksim, Sales Director of PT. TraCo's main friend said, "Until now Casio and PT. TraCo's Top Friends collaborate on three concepts of close collaboration with business people, sub-distributors and dealers, product activation activities both online and offline, and conduct activities for teachers and students. "Erick also said that with distribution strategies and marketing activities integrated, PT. TraCO's top friend targets Casio calculator sales growth significantly in 2018 that will continue to grow in the coming years.

In Gathering 2017 held at Hotel Holiday Inn Kemayoran and attended by Casio's executive board include Yasuhiro Ito, General Manager of Overseas Calculator Sales Casio Japan and Hirokazu Satoh, Jakarta Representative Office Chief Representative of Casio Singapore Pte, Ltd., and 75 dealers from all over Indonesia.

To add to the excitement of the atmosphere, the show also features Vicky Shu and eight beautiful women who hold the title of 2nd Runner Up Miss International 2016, Miss Eco Indonesia 2017 and several other predicates. These eight beautiful girls featured in the Spectacular Calculator Show wearing the latest collection of talented young fashion designer, Martini Suarsa, who described the concept of the latest color calculator from Casio. These eight beautiful women are a dynamic, successful and stylish symbol of a vibrant, modern lifestyle, which is the main target of this latest calculator.

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