Roca Group Launches 60 Million Euro Sanitary Industry Investment in Indonesia

INDUSTRY.co.id - Jakarta - Brand Roca is a sanitary company that focuses on equipment and solutions for bathrooms.

Right 2017, Roca has reached the age of a century in the global sanitary industry, and has been present in 170 markets around the world.

Roca has also started widening its wings to the Asian continent, starting from Hong Kong in 1973 to this year in Indonesia. Roca sees the Indonesian market as an important market that can provide new opportunities to grow.

Related to that, Roca immediately start the industrial and commercial implementation plan in this country through two distributors of building materials industry of Indonesia, namely PT Aditya Sarana Graha and PT Suryaprabha Jatisatya.

The plan includes the opening of offices in Jakarta, and commercial activities covering three main distribution channels, namely: traditional, modern, and project sectors. This effort is made to achieve the target of 2,700 points of sale, as well as the opening of the showroom in the future.

"By the global community, Indonesia is known as a country that has an important role and potentially strong in the future. Roca, as a global company with 170 markets in various parts of the world, sees this potential and feels the time has come for us to be present in the Indonesian market. Armed with the principles that have guided Roca over the past 100 years, entrepreneurial spirit, loyalty, ethics, and long-term vision, and solid cooperation with distributors, retailers and professionals, solid growth and market consolidation will be achieved in the near future, "Said Emilio Ferrer, Operations Director of Roca Indonesia.

Currently, Roca is building a Chinese Vitreous production plant at Griya Idola Industrial Park, Cikupa, Tangerang, which is about 40 kilometers from the city of Jakarta. The plant will produce about 650,000 vitreous units per year and absorb a lot of manpower.

With the plant, Roca is sure to bring positive impact to the economic development and life of the people in the area around the factory.

Construction of the plant on a land area of ​​74,000 m2 is planned to be completed in July 2018 and began operating in the second half of 2018. Not only producing Vitreous China, later this factory will also produce other products.

"We hope Roca's presence in Indonesia can bring a new era in the modern and environmentally-friendly bathroom amenities business that Roca has been involved in for 100 years has proven that we are a pioneer in this sector with the rapid growth of Indonesia's market and economy , coupled with solid internal-external cooperation, we are confident that Roca will grow and become one of the trusted sanitary brands in Indonesia, "said Kelvin Tjiandra, Managing Director of Roca Indonesia.

The implementation program in Indonesia covers an investment of more than 60 million euros which consists of the Roca brand development plan in the country. Through this program, Roca Group hopes to expand into the Indonesian market to follow the success of Roca Group in several countries in Asia Pacific such as China, India and Malaysia.

Going forward, Roca hopes to build enough strength in Indonesia to be able to enter stable markets like Thailand and Australia.