Indonesian Barbie Toys Industry Meet 60 Percent of World Needs
By : Ridwan And Aldi Firhand. A | Monday, December 04 2017 - 23:48 IWST
Minister of Industry, Airlangga Hartarto, received a visit of Executive Vice President and Chief Supply Chain Officer of Mattel Inc., Peter Gibbson and Vice President of Mattel Global Procurement, Sean Murphy
INDUSTRY.co.id - Cikarang - Minister of Industry, Airlangga Hartarto gave appreciation to PT Mattel Indonesia (PTMI) which has successfully developed the company for 25 years in Indonesia.
This was stated by Minister of Industry, Airlangga Hartarto when giving a speech on the achievement of PT Mattel Indonesia in the 25th Anniversary PTMI event in Cikarang, West Java, Monday (4/12/2017).
"This success is certainly achieved by strategic step of product innovation following market development, hard work of all directors and employees, improvement of product quality and commitment to become the leading industry in the world," said Airlangga.
In addition, he continued, I also give appreciation to PTMI in the development of the toy industry in Indonesia which has absorbed 10 thousand workers.
"I am also proud that Indonesia can be the world's largest producer of barbie doll toys for supplying 60% of the world wide market," he said.
Meanwhile, Roy Tandean as Vice President of PT Mattel Indonesia, said the toy business is still promising in the future. He added if the toy industry is a business that has a special segment with a lot of numbers.
"The barbie industry is still good right now, there are still a lot of kids who love toys," Roy said.
According to him, the market share of toys such as barbie and hot wheels in the world is still controlled by Mattel Inc. as much as 50%.
PT Mattel Indonesia is currently only targeting the export market, as much as 100% of products manufactured in Indonesia are sold to various continents such as America, Europe and Asia.
As is known, PT Mattel Indonesia as a manufacturer that makes toys like barbie will increase the production of hot wheels are estimated at 150 million pcs in 2018. That number increased from the previous production of 50 million pcs.
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