Fiesta White Tea Wins Award, First in Indonesia

By : Nina Karlita And Aldi Firhand A | Friday, December 08 2017 - 10:53 IWST

Fiesta White Tea Wins Award, First in Indonesia (Foto Dok Industri.co.id)
Fiesta White Tea Wins Award, First in Indonesia (Foto Dok Industri.co.id)

INDUSTRY.co.id - Jakarta- Spirit of innovation, creativity, ability to expansion must always be appreciated and developed, so that the business climate grows healthier, competitive, and always puts forward the research & development as the main focus to survive and win the market.

Also spurring the expansion of the brands to continue to grow and thrive sustains the country's economy simultaneously consistently. On the basis of that, TRAS N CO Research released the First Award In Indonesia 2017 as an important part of the effort to spur the growth of innovation and creativity.

The spirit to be first and foremost in Indonesia deserves appreciation, so that whipped the spirit of innovation and creativity of business people in Indonesia to be better and more, especially in reaching consumer confidence in buying products or services, said Tri Raharjo Chairman TRAS N CO Research, when awarding the First Indonesia Award to Fiesta White tea, received by Santo Kadarusman, Public Relations & Marketing Event Manager of PT Singa Mas Indonesia, a subsidiary of Charoen Pokphand.

In Assessment Methodology To be able to determine the Winners in its business and industry category, TRAS N CO Research surveys 100 selected and surveyed companies, which are considered to have created the first innovation and work in Indonesia.

The First Assessment Methodology In Indonesia based on three aspects of the assessment are: The First Aspect, Evidence Aspect and Validation Aspect.

1. The First Aspect, that the Company that achieved First In Indonesia meets the first element in Indonesia in the category of product or service, either innovation or pioneer in the category.

2. Evidence Aspect, the first company in Indonesia has evidence or can be proved through media coverage as First In Indonesia for categorized products and services.

3. Validation Aspect, that First winning company In Indonesia must sign a validation data or disclaimer as First In Indonesia and or proven by online validation survey through search engine and mass media.

Fiesta White Tea as the first in Indonesia, which is ready-to-drink tea products with basic ingredients White Tea. Picked from the youngest tea leaves, without preservatives, artificial sweeteners with 2 choices of flavors that have its own uniqueness, the taste of Lychee and Jasmine.

Since its launch in May 2015 ago, Fiesta White Tea is now a favorite drink of healthy and fit mothermates. Because of its high antioxidants and White Tea has many benefits such as lowering cholesterol, protecting the heart, lowering blood sugar levels, reduce aging and shrinkage of the skin and prevent the mutation of cancer-causing cells and as antiviral and antimicrobial, as long as the drink regularly.

Santo added Singa Mas Indonesia (SMI) a subsidiary of Charoen Pokphand which is specialized in RTD beverage industry. The brand used for its main products is FIESTA because Fiesta is known as a brand that carries the quality and quality of its product.

Previously, Fiesta White Tea has also received Award. First Top Tech Choice 2016, Best Innovator In White Tea Asian Silver Needle Tea - Cold Filling Drink Technology (time in fill, with room temperature, so as not to damage the taste and content.

Second Marketing Award for The Best in Market Driving for FiestaWhite Tea, in connection Fiesta White Tea using primarily white tea and is the first in Indonesia and third is IBCA or Indonesia Business & Company Award.

"This appreciation is for PT Singa Mas Indonesia, a subsidiary of Charoen Pokphand as a Company that has capacity, dedication and professionalism," concluded Santo.

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