Expands Markets, Ramayana Cooperates with Lazada Liven Up Harbolnas 2017

INDUSTRY.co.id - Jakarta - PT Ramayana Lestari Sentosa Tbk took the ecommerce Lazada to develop online shopping business. Ramayana did not want to miss the momentum of the National Online Shopping Day (Harbolnas) which will be held live on SCTV television station December 11, 2017.

At the event, Ramayana will showcase the latest fashion show collection sold at Ramayana Official Store in Lazada. Not to forget also presents Ria Ricis as a guest star.

The partnership with Lazada aims to make it easier for the public to get quality cool products in line with Ramayana's latest campaign, #RamayanaAwetKerennya as a follow-up campaign of #KerenHakSegalaBangsa. To add a fun experience while shopping at the Ramayana Official Store in Lazada, Ramayana also provides many interesting promos.

"Ramayana is excited to be part of Lazada's first television show that integrates TV shows and online shopping. Through this event, we also want to show to online consumers that with the changes to the present time, Ramayana still exist in this era, "said Jane Melinda Tumewu, Vice President Director of PT Ramayana Lestari Sentosa, Tbk.

Apart from the event Harbolnas, collaboration Ramayana and Lazada also seen from the presence of The First Lazada Experience Store at City Plaza Jatinegara, the latest mall Ramayana, on December 8, 2017. This mall is one of the three latest store Ramayana which opened in December 2017.

 The other two stores are Ramayana Courts Megastore BSD (7 December) and Ramayana Bekasi Junction Project (17 December).