50 Percent of Local Products, Bukalapak Supports Indonesia's Creative Product Development

By : Hariyanto And Aldi Firhand. A | Friday, December 29 2017 - 23:18 IWST

CEO of Bukalapak Achmad Zaky (middle)
CEO of Bukalapak Achmad Zaky (middle)

INDUSTRY.co.id - Jakarta - Bukalapak continues to encourage the progress of Indonesian SMEs with a variety of creative products. These creative products need the right marketing place to reach, one of which is through the marketplace.

Founder and CEO Bukalapak Achmad Zaky said, Bukalapak bring together sellers and buyers to be able to transact both in large numbers and units. So that everyone can sell in Bukalapak.

"Currently Bukalapak's footprint reaches more than 2 million footprints spread all over Indonesia, 50% of our footprint sells local creative products, meaning they are self-produced all of their products, whether handicrafts, food, fashion, hobbies and others that belong to non-gadgets, "he said in Jakarta, Friday (29/12/2017).

The SMEs are the driving force in the country's trade industry. With the government's efforts to provide support for SME actors, including creative economy players, Bukalapak wants to contribute to assist the marketing of SME players through the utilization of digital platforms.

Achmad Zaky added that Bukalapak is aware that the competition of foreign and local products is very strong, Because of that his side always do guidance for pelapak especially in Bukalapak community. "We want to explain Bukalapak's footprint so that both quality and speed of delivery do not disappoint the buyers," he said.

Bukalapak consistently provides briefings to community representatives from each city that aims to prepare them as leaders and trainers within their communities to improve their capacity and capacity, community members and the surrounding community in terms of business online.

With Bukalapak communities spread across 80 cities throughout Indonesia, Bukalapak wants to continue to develop their knowledge and skills in using Bukalapak as a marketplace in improving their business.

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