Philips Opens the Consumer Experience Center in Surabaya
By : Hariyanto And Aldi Firhand. A | Wednesday, January 10 2018 - 22:41 IWST
Philips Officially Opens First Consumer Experience Center in Indonesia (Photo Ridwan)
INDUSTRY.co.id - Surabaya - Philips Indonesia as part of Royal Philips, a health technology and healthcare solution provider, inaugurated its first Consumer Experience Center (CEC) in Surabaya.
The opening of this outlet is a form of Philips Indonesia's commitment to continuously support providing quality products and services and supporting people to start a healthy lifestyle by bringing Philips innovative products closer to the people of Surabaya.
"The Philips Consumer Experience Center concept is a one-stop-shopping store where customers can directly try Philips products as well as buy. In addition, customers can consult directly with experts to help determine which product suits your needs. Skilled technicians are also prepared to help consumers who experience constraints on Philips products, "said Yongky Sentosa, Head of Personal Health, Philips Indonesia in Surabaya, Tuesday (9/1/2018).
Philips Consumer Experience Center located at Ruko Puncak Golf, Jl. Bukit Darmo Boelevard No. 1 Block B Unit L Pradah Kali Kendal, Dukuh Pakis, Surabaya provides the needs with the availability of Philips products that can be found in one roof such as household appliances ranging from kitchen appliances, floor care and garment care, personal care for women and men to care mother and child can be found here.
"Surabaya is the second largest metropolitan city and city in Indonesia. Data from Bank Indonesia showed that during the third quarter of 2017, Bank Indonesia recorded East Java's economic growth reached 5.2% higher than the national figure of 5.06% . This growth certainly has an impact on increasing people's purchasing power. For that Philips open CEC outlets in Surabaya and hope to increase consumer confidence, especially in Surabaya and surrounding areas, and to maintain their loyalty to our brand, "added Yongky.
In addition to opening Consumer Experience Center outlets, in order to provide satisfaction to customers, Philips provides as many as 10 units of Service Car that will operate for six days a week in a number of cities in Indonesia such as Jakarta, Bandung, Yogyakarta and Surabaya.
Especially in East Java, the areas included in the operational area of Philips Service Car are Surabaya - Bojonegoro, Lamongan, Gresik, Tuban, Probolinggo, Pasuruan and Kediri including Kediri, Blitar, Jombang, Nganjuk, Tulungagung, Malang, Ngawi and Madiun.
"Service car Philips is our proactive endeavor to provide after sales service to consumers. Special Surabaya, we provide a car that serves to pick up Philips products in a number of stores that provide our product range, "said Yongky.