Strengthen Position in Pipe Business, Rucika and Wavin Cooperate become Rucika Wavin

INDUSTRY.co.id - Jakarta - Although still a market leader in the piping sector, PT Wavin Duta Jaya still considers it necessary to strengthen it. One of them is by launching a new brand which is a merger of two products Wavin and Rucika brand pipe into Rucika Wavin.

National Sales Manager of PT Wahana Duta Jaya Rucika Sunyoto Bambang Kusumo said the decision to combine the two trademarks as a company strategy by looking at the development of competitive business map of PVC pipe industry in the country.

Strict competition is one of them marked by the increasing number of new competitors, both from local players and abroad. In addition, the industry must also face the free market as well as increasingly tight competition in the era of free trade.

"Rucika Wavin is a form of our commitment in maintaining and improving consumer confidence in all our products," said Rucika Wavin, a local trademark with international brand, "National Sales Manager of PT Wahana Duta Jaya Rucika Sunyoto Bambang Kusumo

While CCS PT Wavin Duta Jaya, Putra Wijaya said, the process of introducing and socializing the name Rucika Wavin to consumers has been running since the middle of last year. While the distribution of Rucika Wavin products to business partners will begin rolled out simultaneously throughout Indonesia in the near future.

In the launch of the new brand Rucika Wavin is clearly illustrated that they are not just issuing a new brand but also increasingly stringent in improving the quality of production. The increasingly modern pipe making process also forms pipeline connections that are increasingly meeting the diverse needs of consumers.

Another interesting thing is the company is still using the song Bengawan Solo creation Gesang as their company's theme song, Apparently the quotes ”air Mengalir Sampai Jauh” makes this song remains a mainstay. And supposedly, they continue to pay the royalties of this song to the heirs of Gesang. (AMZ)