Kokopi Cooperates with Tokopedia to Strengthen Indonesia's Coffee in the World

INDUSTRY.co.id - Jakarta, Indonesian Coffee Community Cooperative (Kokopi) cooperates with Tokopedia to hold Coffee United (www.kopiunited.id), a program to encourage local coffee industry, especially in improving the welfare of coffee farmers in Indonesia.

Through this program, both sides hope to provide local distribution of coffee products from upstream to downstream, especially through Tokopedia's digital platform.

"The world of coffee in our homeland has been growing rapidly in recent years, with data from ICO (International Coffee Organization) noting that the average growth of coffee consumption in Indonesia is bigger than the world at large, and we hope that coffee industry entrepreneurs can take advantage of the momentum is to encourage the development of UMKM business to the farmers, "said Ronald FRS as Chairman of Kokopi in Jakarta (2/2/2018).

Indonesian coffee is indeed a potential commodity that has been worldwide for a long time, although in actual world achievement Indonesia is still ranked fourth largest producer after Brazil, Columbia, and Vietnam. Indonesia's coffee became world number one last time was in 1732 (almost 300 years ago).

"Coffee has tremendous creative economic potential, especially as an alternative to the nation's children in entrepreneurship," said Ronald.

Tokopedia became the main sponsor and development partner for Kokopi fully supports the program.

"Coffee is one of Indonesia's pride commodities, and we see coffee commodity touching many people and UMKM business people, from farmers to local coffee cafe owners who are becoming more popular in the country, in line with Tokopedia spirit that wants to encourage local creators to be able to continue to compete and grow, become the pride of Indonesia, "said Monita Moerdani as Head of Brand Tokopedia.

Monita continues, at this time, there are already a variety of local coffee products known to the public through Tokopedia. Many stories about our merchants actually got the idea to pioneer and develop coffee business online through Tokopedia.

Tokopedia is committed to continue to assist coffee entrepreneurs through various business education programs in the digital era. "We will also provide a special page in the form of Hot List of Indonesian Coffee to make it easier for Toppers (users of Tokopedia, ed.) Coffee enthusiasts to get the need for local coffee products more easily," said Monita.

According to him, this is in line with Tokopedia's mission in supporting the digital distribution of the economy whereby anyone can start and grow the business without having to move to a larger city, on the other hand can also find the goods of necessity with quality and transparent prices.

In Coffee United, coffee activists can learn to develop various business potentials related to this commodity. There are at least 15 nomenclature of Indonesian coffee business starting from planting, post harvest processing, selling of beans and coffee powder, coffee shop management, coffee shop design and equipment, merchandise, typical souvenirs, paintings, air freshener,

Participants can also attend various discussion sessions about coffee, barista training, Cafe Management Workshop, and demos. In addition, this activity can also be a forum to develop the morning network of Indonesian Coffee activists. Located in Blok M Square, the event which took place on February 2-4, 2018 will be followed by dozens of businessmen from upstream to downstream coffee.