Boost Profit Increase, Citilink Extends the Application of Digital Technology in All Aspects

INDUSTRY.co.id - Jakarta - Citilink Indonesia's airline expands the application of digital technology in all aspects of the corporation to accelerate profitability, cost efficiency and encourage better consumer loyalty.

Vice President of Citilink Information Technology Achmad Royhan said, as a low-cost carrier, the use of digital technology is absolutely done so that the benefits can be directly felt.

"In the digital era of business, airlines must be able to keep cost structures efficient with maximum service, thereby optimizing the complex daily operations of aviation can be managed effectively and efficiently," Royhan said on Saturday (17/2/2018).

He pointed out this in addressing the results of Microsoft business studies that estimate a considerable surge in digital transformation across the Asia Pacific economy and its impact on the aviation industry.

"The study involving 15 Asia-Pacific countries shows that digital transformation has changed rapidly traditional business patterns," Royhan said.

In a Microsoft study released early in the week, Citilink Indonesia is modeled by Microsoft Asia Pacific as a successful digital transformation company and is able to make significant positive growth of the company.

Microsoft's study says digital transformation in Indonesia will contribute US $ 22 billion in Gross Domestic Product up to 2021 and increase economic growth rate by 0.4% per year.

"Through maximal data management can certainly improve the quality aspects of services, business processes and margins and encourage the level of customer satisfaction," said Royhan.

Citilink Indonesia also from the beginning positioned itself as an IT-based company where all the processes using systems and applications so that data is stored well.

"Since the digital transformation was conducted 4 years ago, it is seen that Citilink Indonesia business expansion is fast, business innovation can be created and realized," he said.

Royhan explained in the aviation industry there are 2 sectors that crucial in utilizing data is the field of operations and sales.

On the operational side of the data is used to improve the timeliness of the flight, the efficiency in crew settings and aircraft rotation, while the sales side, data on aircraft load level and ASK (average seat per kilometer) are used to provide the optimal tariff of each route.

also with the purchase data in on-line travel agents can be used to develop sales and marketing strategies. Citilink Indonesia continues to accelerate and expand its business and operational digitization in view of the increasingly complex global economic opportunities of the transportation sector and requires speed and reliability of data.

The International Air Transport Association (IATA) even mentioned that Indonesia will be the sixth largest market in the world in the air transportation sector in 2034 with the number of passengers estimated to reach 270 million people per year.

The five major benefits an airline can make with digital transformation are increased productivity, increased profit margins, increased number of customers, increased revenue through existing products and services as well as new products and services.

Meanwhile, President Director of Microsoft Indonesia Hars Izmee said Indonesia is already in a fast track digital transformation is correct and it will accelerate the growth of the company further.

"In the next 4 years predicted about 40% of Indonesia's GDP comes from digital products and services," he said.