Garuda Indonesia Digital Business Income Targeted Rp3.3 Trillion in 2018
By : Abraham Sihombing And Aldi Firhand. A | Thursday, February 22 2018 - 13:39 IWST
Garuda Indonesia (Hariyanto/ INDUSTRY.co.id)
INDUSTRY.co.id - Jakarta - PT Garuda Indonesia Tbk (GIAA) revenue from digital business is targeted to reach US $ 242.4 million or equivalent to Rp3.3 trillion in 2018. That is, the revenue is targeted to grow 8.3% compared to the previous year of US $ 223.83 million or approximately Rp3, 05 trillion.
"The target seems to be achieved through the" Garuda Indonesia Surprise Deal "program which is a mini travel fair program which is done through digital platform feature, especially www.garuda-indonesia.com site and mobile applications," said Nina Sulistyowati, Director of Marketing and Information Technology GIAA in Jakarta, Thursday (22/02/2018).
Nina explained that the mini travel fair program will take place on 21-25 February 2018. It is the result of cooperation with the partner of Garuda Indonesia which is a national BUMN bank, namely Bank BNI, Bank BRI, Bank BTN and Bank Mandiri.
In the program, Garuda Indonesia gave Nina a 15% discount. It is enforced in general and additional deductions up to Rp2.5 million are given specifically to customers of Bank BNI, Bank BRI, Bank BTN, and Bank Mandiri.
"Digital transactions, especially in the purchase of Garuda Indonesia airline tickets online continue to increase from year to year. In the future Garuda Indonesia will promote market share through digital sales, "said Nina.
Nina hopes this program can facilitate the needs of service users to travel with the five-star airline with the best cabin crew in the world at an attractive price.
"This program is also one form of Garuda Indonesia's support to achieve the target of tourist visit and also in line with priority program of Ministry of Tourism, that is digital tourism in promoting Indonesian tourism," said Nina.
Nina said that the implementation of this program is also expected to become the company's strategy to strengthen the digital market penetration. As of September 2017, Garuda Indonesia booked an increase in digital transactions of up to 7.2% to reach US $ 186.5 million.
The Garuda Indonesia Surprise Deal program also provides other benefits such as ease of payment with 0% installment, bonus point rewards, and extra 25% extra bagback (special transaction through Garuda Indonesia mobile app).
All of these privileges can be obtained by entering the promo code "SURPRISE" on Garuda Indonesia online channel and payment transaction using one of the 4 BUMN Banks as the official partner of Garuda Indonesia. (Abraham Sihombing)
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