Strengthen Distribution Line, Generali Indonesia Expands Market in Semarang

By : Ridwan And Aldi Firhand. A | Tuesday, March 13 2018 - 21:53 IWST

Inauguration of Generali Indonesia Branch Office in Semarang (Photo by courtesy)
Inauguration of Generali Indonesia Branch Office in Semarang (Photo by courtesy)

INDUSTRY.co.id - Semarang, As the capital as well as the main buffer of economic growth in Central Java, Semarang experienced a very rapid growth with an increasing rate of economic growth.

The fifth largest city in Indonesia has a population of nearly 1.7 million people, so it has a huge business potential.

Seeing this potential, Generali Indonesia continues to strengthen its agency distribution network, one of which is with the presence of Generali Money Smart agent office located in Patimura Block 6, JL. Patimura No.5 Semarang.

With the presence of this agency office, Generali is increasingly expanding the market in Central Java to meet the needs of Semarang and surrounding community insurance.

Based on data from the Financial Services Authority (OJK), the growth of literacy rate and financial inclusion in Central Java has always been positive with a percentage of 33.51% and 66.23% in 2016. This indicates the level of awareness of the people of Central Java for higher insurance.

Based on Generali sales data, the Central Java region that includes Solo, Pekalongan, Semarang and Yogyakarta contributed more than 10% to total premiums in 2017.

Supported by more than 11,000 agents, Generali grossed 3.2 trillion in Q4 in 2017. Contributing 44% of Generali's sales in 2017, the agency distribution channel will remain the main guard in Generali's product marketing to the public.

In addition, the development of digital technology to support the performance of agents continues to be done, including the development of iConnect as a means of sales to training in the form of learning

Today Generali has dedicated innovative systems and products including the AUTO Risks Management System (ARMS), an investment protection arm that helps customers manage investment risks automatically, created in 2011 with a total managed fund of 4.6 trillion Rupiah.

Wianto Chen, Chief Agency Officer of Generali Indonesia, said that the development of the insurance industry in Central Java and Yogyakarta shows that growth always increases.

"With the strengthening of the new agency office in Semarang, we are confident that Generali's premium growth in Central Java and its surrounding areas will play a major role for the success of Generali Indonesia in the next 5 years," said Wianto Chen in Semarang, Central Java (12/3/2018).

Through a combination of innovative products and services and an increasingly widespread distribution channel, Generali is confident to touch more and more people to realize Generali's vision of actively protecting and improving the lives of Indonesians and creating values ​​for the lives we serve.

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