Telkom Craft Indonesia 2018, BLANJA.com Invite All Parties to Generate Local Products in the Online Era

INDUSTRY.co.id - Jakarta - In the event of Telkom Craft Indonesia 2018, BLANJA.com also presented a talk show entitled 'SME ORIGIN INDONESIA, Challenges and Opportunities' to invite all parties together to recognize the rise of local products in the online era.

Representatives of Indonesian Indone- sian SMEs who attended as speakers Talkshow, namely Selawase Bags and BRO.DO confirmed that the development of online market will certainly provide opportunities and challenges for Indigenous Indonesian SMEs in marketing their products.

"Various facilities can be obtained by optimizing the use of technology and online market, from the ease of marketing, to the ease of transacting for consumers," said Mamo, owner of Selawase Bags in Jakarta, Saturday (24/3/2018).

In line with Mamo, Yukka as the owner of BRO.DO express knowledge of digital technology and online market must always be maintained.

"In order to remain competitive, the balance between improving the quality and knowledge of digital technology and a qualified online market must always be maintained", said Yukka, as the owner of BRO.DO.

Claiming this SME, Aulia added, is our homework together, it takes the cooperation of all stakeholders. There are 3 challenges in terms of SMEs today, among others; Online / e-commerce literacy, digital independence and business innovation (product quality, marketing, operation dl).

Literacy is an early stage, educated and taught and entered online, to be self-sufficient, then its teaching programs and mentoring should be made different levels.

"Different here follow the readiness of each SMEs are self-reliant digitally. Furthermore, for its business continues to grow and sustain utilize e-commerce is needed innovations," said Aulia.

However, continued Aulia, if we talk ecosystems for SMEs, then the challenge is the SME Database infrastructure. This is what we need from the government, to the level of LG, Bupati, Mayor, so we as the owner of online channel (marketplace) will be easier and strategic for how to online them.

"ORIGINAL INDONESIA page, we provide a special website BLANJA.com, one of the goals is that customers can easily find local products of SMEs Original Indonesia, which in the early stage of this page comes to support SMEs SMEs BUMN (Creative Home BUMN) and in the future this page will always continue to bring local product products, SME Original Indonesia that goes to BLANJA.com ", close Aulia.