Indonesian Beer Manufacturer Performs Prime Export to South Korea

INDUSTRY.co.id - Jakarta - PT Multi Bintang Indonesia (Persero) Tbk (MLBI) began to intensively explore new export markets. The manufacturer of Beer Bintang brand will be the first Indonesian beer brand available in South Korea.

This also adds to the list of Bintang Beer exporting countries, including Japan, Singapore and Timor Leste. Outside the Asian region, Multi Bintang has also exported to Australia, the Netherlands and the United Kingdom thanks to cooperation through a strategic partnership between Multi Bintang and Heineken of South Korea.

In Chinatown Prime Export Ceremony to South Korea, President Director of PT Multi Bintang Indonesia Tbk Michael Chin explained that his party is proud of Bintang Beer, prepared by human resources (HR) Indonesia, will participate in promoting friendship between Indonesia and South Korea.

Bintang Beers will be available in a variety of sizes ranging from 330 milli liter (ml) cans, 500 ml tins, 330 ml bottles, and 620 ml bottles. "As an iconic Indonesian beer brand, we hope the experience of enjoying Bintang Beer in South Korea will support Indonesia's nation branding abroad which is currently being intensively conducted by the government," said Michael in his official statement on Monday (14/05/2018).

The development of the leisure economy in Indonesia has also supported the positive image of Bintang Beer. This is due to a shift in the consumption pattern of the community to an experience-based consumption pattern, so the South Korean tourist experience while enjoying Bintang Beer in Indonesia boosts demand for Bintang Beer in South Korea. This is the underlying demand for a large Bintang Beer in South Korea.

This export event was also inaugurated by Trade Minister Enggartiasto Lukita along with South Korean Ambassador to Indonesia Kim Chang-beom. "I appreciate to Bintang Beer Management that has been able to bring its products as a pride for Indonesia," said Enggar

In addition, Enggar also said, South Korea is very strict about quality, so this proves that Bintang has a high quality so it can be accepted in South Korea and I also congratulate Bintang to enter the South Korean market