Online Business Moves, Lazada Aims 11 Cities to Help Small Businessmen

INDUSTRY.co.id - Jakarta - Lazada, the largest online shopping destination in Indonesia and Southeast Asia, will target 11 cities to help small and medium-sized entrepreneurs called "#Up Grade UKM Road Show" program.

"The current constraints experienced by small and medium entrepreneurs in Indonesia are still difficult to market their products and have not done marketing on line," said Co-CEO of Lazada Indonesia Florian Holm to the press in Jakarta, Wednesday (9/8/2017).

Eleven cities to be visited are Bandung, Makassar, Medan, Semarang, Solo, Denpasar, Balikpapan, Pekanbaru, Surabaya, Palembang and Jakarta, Florian Holm said Lazada's visit to SMEs in 11 cities is to educate entrepreneurs to expand their business from Which originally still "off line" to "on line", from small scale to medium and large scale, and from marketing to local market into a global market.

From the results of visits to a number of centers of SMEs in various in Indonesia, he said, a variety of SME products such as fashion and handicrafts and furniture actually has a high selling value and sell well in the global market.

"It is regrettable if such an opportunity is not optimized, therefore the program is expected to help small and medium enterprises able to utilize network marketing through electronic network or e-commerce," said Florian.

It cannot be denied again, he added, e-commerce trading today has become the best way to market and sell various products to be sold.

"If entrepreneurs are able to utilize e-commerce it will make it easier to find buyers who eventually will be more advanced business," he said.

In every city that will be visited there will be seminar and educational forum about e-commerce industry and digital ecosystem along with the potential that can be achieved in the future to entrepreneurs, including small and medium business entrepreneurs.

The program is planned to not target the eleven major cities alone but will also target the city districts in various corners of the country that has the potential to be developed.

"We want to support the government in creating more digital points of the economy throughout the region through the mission of promoting small and medium-sized businesses," he said.

Meanwhile, Deputy Head of Creative Economy Indonesia Ricky Pesik, said this activity is an opportunity for small and medium entrepreneurs to get to know more about the e-commerce system.

In the era of all-digital as today, entrepreneurs are more creative in marketing their products in order to improve competitiveness and develop their business.

Lazada is a destination and selling on line in addition to present in Indonesia are also found in Malaysia, Philippines, Singapore, Thailand, and Vietnam. To date has partnered more than 80 thousand local and international sellers, as well as 2,500 brands to serve 560 million consumers in South East Asia.