SAP Announces New Variety of Solutions for CRM Modernization

INDUSTRY.co.id - Orlando - SAP SE has succeeded in realizing their ambition to disrupt the customer relationship management (CRM) market by formally introducing its newest suite of applications, SAP C / 4HANA, to improve business services and retain customers.

SAP's CEO, Bill McDermott, on their annual conference awards, SAPPHIRE NOW, said SAP also introduced the SAP HANA Data Management Suite, the first comprehensive data management solution that enables companies to convert scattered data into value.

SAP C / 4HANA is an integrated offering designed to modernize CRM solutions that focus solely on sales.

After completion of the acquisition of Hybris, Gigya and Callidus Cloud, SAP now connects various solutions to support all front-office functions, such as customer data security, marketing, commerce and customer service.

McDermott revealed, SAP became the last in receiving the status quo CRM, and is now the first party to change it.

"The old CRM system is just about selling, SAP C / 4HANA focuses on the customer. We recognize that every part of the business needs to be focused on the customer's interests. When you connect all SAP applications together in a clever cloud set, the demand chain directly encourages supply chain behavior. "

Built on the reputation of the company's provider of end-to-end business solutions, the new SAP C / 4HANA suite will offer full integration with SAP's business application portfolio, led by its renowned ERP suite, SAP S / 4HANA.

The combination of assets accentuated the latest machine learning capabilities of SAP Leonardo, introduced last year, as well as the latest SAP HANA Data Management Suite that allows companies to gain visibility and control over their high data distribution. The company's overall strategy, which is focused on helping businesses run as smart companies, highlights the demand for approaches to automation in the workplace.

To expand its offering of customer service solutions, SAP also announced that it has acquired Swiss-based Coresystems AG to improve the field service customer experience, particularly in manufacturing, energy, high-tech and telecommunications industries.

The Coresystems platform service provides real-time scheduling for customer service requests and uses crowd service technology using artificial intelligence. This extends the service technician's options to include company employees, freelancers and industry partners to hire the best qualified technicians taking into account the expertise, location and availability of individual service experts.