Expanding to Java and Bali, GOTOKO Achieves 47-Fold Growth

By : Abraham Sihombing | Monday, August 15 2022 - 14:55 IWST

GOTOKO, the platform of the joined firm of Gojek and PT Unilever Indonesia Tbk. (Foto: Liputan6.com)
GOTOKO, the platform of the joined firm of Gojek and PT Unilever Indonesia Tbk. (Foto: Liputan6.com)

INDUSTRY.co.id - Jakarta - The e-commerce platform of GOTOKO for grocery stalls is successful to achieve growth till 47-fold due to its expansion to Jawa and Bali. The joined firm of Gojek and Unilever currently is aiming more grocery stalls to experience its services.


The Chief Executive Officer & President Director of the Board, Gurnoor Singh Dhillon, explained, this second phase expansion is in line with the company's strategy to reach deeper and Win in Many Indonesias.


“We’ve received a very extraordinary response from the stall owners to the expansion carried out. This makes us excited to become the choice platform that connects underserved retailers with brand principals to encourage competitiveness, while increasing their business,” said Gurnoor in his official statement on Monday (15/08/2022).


In supporting expansion, GOTOKO has also improved the company's infrastructure in Java and Bali by adding more stock warehouses in strategic locations; accompanied by a reliable delivery fleet to ensure the goods delivery goes efficiently.


Established in August 2020, or at the Covid-19 pandemic peak, GOTOKO is here as a platform that connects stalls with competitive products. This is in line with the distribution complexity in Indonesia, that makes stalls often not a priority compared to modern retails related to the direct goods supply from brand principals. This is shown by almost 80% of the three million stalls in Indonesia is classified as underserved retailers.


Moreover, the stalls’ existence also has a significant contribution to the national economy, because stalls are part of the Micro, Small and Medium Enterprises (MSMEs) sector that contributes more than 65% of the national Gross Domestic Product (GDP). The business efficiency resulting from the digitization process will also further encourage the stalls growth.


“During the pandemic that disrupted the economy and business, we actually stood with confidence in the stalls resilience as the main means of trade for the community. As a result, they can’t service only, but also can develop their business more efficiently through the GOTOKO platform. Now it’s been two years, our commitment’s still the same, namely to help the stall owners in developing their business, increasing income as well as live standards,” Gurnoor disclosed.


The same thing was also echoed by Imran Perjuangan Pohan, a stall owner in Kramat Jati, East Jakarta, who has enjoyed the convenience of goods order through the GOTOKO platform.


"During a pandemic like this, goods order through GOTOKO is very helpful for us, because the provided goods are very complete, and we also don’t need to close stalls when supplying our merchandise because orders have been processed through the application. Moreover, the price offered by GOTOKO is also quite competitive,” imran revealed.


The pandemic situation also proves that the stalls existence is very crucial. The stalls become the main means of trade for people when their mobility was limited. The Central Statistics Agency (BPS) also noted that the stalls are the main means of trade in Indonesia that reach 80% of villages in Indonesia.


Gurnoor added that currently is the right moment to encourage the stalls digitalization, because the pandemic is gradually recovering plus the very rapid penetration of the digital economy when Indonesia will enter its 77th year. As the best friend of stalls, GOTOKO believes that digitalization is the key to strengthen business, as well as the national economic growth. Moreover, in this year, Indonesia also becomes the organizer of the G20 Presidency, one of whose focuses will be on discussing the digital economy.(*)

News Comment

Today's Industry

Qatar Airways

Jumat, 03 Februari 2023 - 21:51 WIB

Qatar Airways And Airbus Reach Amicable Settlement In Legal Dispute

Qatar Airways and Airbus are pleased to have reached an amicable and mutually agreeable settlement in relation to their legal dispute over A350 surface degradation and the grounding of A350…

Asia-Pacific Universal Robots

Jumat, 03 Februari 2023 - 19:31 WIB

Universal Robots reports record revenue despite global uncertainty

Universal Robots, the Danish collaborative robot (cobot) company, has reported Q4 revenue of USD 85 million, bringing 2022 annual revenue to USD 326 million, up 5% on 2021. On a constant currency…

PT Jababeka Tbk realized a Rooftop Solar Power Plant (PLTS) and formed the Jababeka Net Zero (JNZ) Forum. The inauguration of PLTS Atap in Jababeka-Cikarang place at the President Executive Club.

Jumat, 03 Februari 2023 - 17:19 WIB

Committed to Being a Net Zero Industrial Estate, Jababeka Inaugurates PLTS Atap and Jababeka Net Zero Forum

After announcing and signing a commitment towards a net zero industrial cluster at the B20 Summit at the G20 Summit series last November 2022, PT Jababeka Tbk realized a Rooftop Solar Power…

Jababeka & SD Darmono Won an Award at PropertyGuru 2022

Jumat, 03 Februari 2023 - 16:00 WIB

Jababeka & SD Darmono Won an Award at PropertyGuru 2022

PT Jababeka Tbk through one of its subsidiaries namely Jababeka Residence, received an award as the Best Mega Township Development at the PropertyGuru Indonesia Property Award 2022, at the Ritz…

Jababeka Net Zero Cluster Announced at World Economic Forum 2023 in Davos- Switzerland

Jumat, 03 Februari 2023 - 15:30 WIB

Jababeka Net Zero Cluster Announced at World Economic Forum 2023 in Davos- Switzerland

PT Jababeka Tbk (Jababeka) is fully committed to helping realize Indonesia’s vision of achieving carbon neutrality by 2060. One of the concrete actions taken by Jababeka is to declare an ambition…