2017, Robert Bosch Records Sales Rp1, 6 Trillion

By : Abraham Sihombing And Aldi Firhand. A | Wednesday, July 18 2018 - 22:49 IWST

PT Robert Bosch, a subsidiary of Bosch Group in Indonesia (photo Abe)
PT Robert Bosch, a subsidiary of Bosch Group in Indonesia (photo Abe)

INDUSTRY.co.id - Jakarta - PT Robert Bosch, a subsidiary of the Bosch Group in Indonesia, posted sales of Rp1.6 trillion in 2017, a 28 percent increase compared to 2016's sales of Rp1.25 trillion.

"In 2017, we strengthened the organizational structure of the company, expanded its distribution channels and completed various important projects. The move is driving our overall profit growth, "said Andrew Powell, Managing Director of PT Robert Bosch, at a press conference in Jakarta on Wednesday (18/07/2018).

Andrew said, the future growth of PT Robert Bosch's revenue in Indonesia will be obtained through the expansion of geographic product range of Bosch and optimism towards the sustained strength of Indonesia's economic growth.

"Both factors provide opportunities for Bosch's business as it is supported by the development of the automotive sector, infrastructure and commercial projects in Indonesia," said Andrew.

This year, the company is exploring Makassar, Palembang and Jayapura as the locations of its new branches. The three cities opened greater access to agricultural, infrastructure and mining segments. The three segments are Bosch's important industries.

Andrew also revealed, online sales are an important factor for Bosch's business growth in Indonesia. The Company presents online stores, among others in Lazada, Tokopedia, Shopee, Bukalapak, Blibli, JD.id and iLotte.

In addition, so Andrew, Bosch seeks for Indonesia to continue to survive the largest car market in Southeast Asia. Because one-third of the total car sales volume in Southeast Asia per year comes from Indonesia.

Meanwhile, according to data from the Indonesian Motorcycle Industry Association (AISI), motorcycle sales in Indonesia reached 5.88 million units in 2017. It is the largest motorcycle sales volume in Southeast Asia and the third highest in the world.

Adrew said, to balance the automotive industry in Indonesia, Bosch focused on the localization of automotive products and components. In April 2018, Bosch produced electronic control unit (ECU) labeled "Made in Indonesia" for the first time at its powertrain facility in Cikarang, West Java.

"Up to now, Bosch employs 230 employees in Indonesia and is expected to continue growing in the coming years," added Andrew. (Abraham Sihombing)

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