Marketing in Motion: Behind the Promotion Strategy Jakarta-Bandung Fast Train “Whoosh”

By : Irwan Ahrif Master Of Management Student - President University | Tuesday, October 17 2023 - 11:30 IWST

Jakarta-Bandung Fast Train
Jakarta-Bandung Fast Train

INDUSTRY.co.id - The heart of Indonesia's transportation revolution is Jakarta-Bandung Fast Train, environmentally friendly mass transportation.

The one and only in Indonesia even the first in ASEAN.

Behind the seamless travel experience and futuristic vision of this high-speed wonder, we reveal promotional strategy to redefine the way society views on public transportation.

The launching phase being initiative strategy to provide customer experience by giving limited free trials the opportunity to experience comfort and speed of trains, the government aims to break down barriers and encourage people to explore environmentally conscious modes of travel.

This trial not only shows the efficiency of the Jakarta-Bandung Fast Train, which was named "Whoosh" by President Joko Widodo, but also inspires passengers to switch from traditional modes of transportation to futuristic modes of transportation.

Another important element in the promotional strategy is the introduction of attractive destinations along the railway line and offering further development in the form of Transit Oriented Areas (TOD) offers which have potential to accelerate economic growth in the surrounding area.

The marketing initiative revealed turns every trip into a great experience to customer. The train does not just connect two cities; the region acts as a gateway to exploration, attracting destination on new and exciting journeys or even integrated central businesses district and new megacities of the future with Transit Oriented Areas (TOD) offers to customers.

The Jakarta-Bandung Fast Train represents a revolutionary approach marketing in motion of public transportation in Indonesia. The promotion and campaign focus on showcasing its eco-friendly nature, efficiency, and comfort to change how people view public transport.

To achieve this, the initiative started by offering free trials to customers experience, allowing them to feel the train's speed and convenience firsthand. This aimed to encourage more people to embrace environmentally friendly travel. Additionally, the train's route was designed to include attractive destinations and Transit Oriented Areas (TOD), stimulating economic growth in surrounding regions.

By making each journey a delightful experience and opening doors to new adventures, the fast train is not just connecting cities; it is redefining how Indonesians perceive public transportation.

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