Increased Property Sector, Holcim Cement Releases Latest Products

By : Anisa Triyuli And Aldi Firhand A | Friday, July 27 2018 - 21:18 IWST

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INDUSTRY.co.id - Madiun- PT Holcim Indonesia Tbk Cement Producer introduces its new product in the form of Holcim Mortar in Madiun, East Java, to address the challenge of increasing the number of property projects as well as the construction of various infrastructure facilities in the city.

Director of Sales Holcim Indonesia, Surindro Kalbu Adi said on Thursday (26/7/2018) Madiun city was chosen as the location of the introduction because its market share is claimed quite good.

"Madiun City became the second city after Surabaya which PT Holcim Indonesia used to introduce Holcim Mortar products as Holcim's commitment to innovate and provide solutions to the needs of consumers, especially the efficiency of working time and the perfect end result," said Surindro in Madiun.

He explains, there are three types of Holcim Mortar which he introduced, namely Holcim Pairs, Holcim Plastering, and Holcim Acian all of which are suitable for use of light bricks.

"Today we invite contractors so they understand our product, because this product is more practical and more efficient in building a house or building," he said.

It is sure, infrastructure facilities in Madiun City will continue to grow. In fact, development continues to be done as one of the government's strategy in encouraging growth and even distribution of development.

Therefore, it is ready to serve the needs of cement for government and non-government projects in the Madiun region.

"Our products are also used for the construction of VIP Hospital Madiun Hospital, PT INKA Building (Persero), PLN Building, and even the construction of Toll Road Ngawi-Kertosono," he said.

He said that in general the market in East Java is very promising. To that end, it provides a factory in Tuban to provide the supply needed by consumers.

"In addition to introducing new products, through this activity we also want to be closer to consumers," said Benjamin, adding that in the last two years, Holcim's consumer growth has increased by almost 10,000 nationally and East Java market.

Surindro added, it is still not sure how much the production target until the end of the year. To be sure, it ensures the availability of stock to answer the challenges in the construction world. (Ant)

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