Indonesia Smartphone Market Declines 12.4% YoY in 3Q21, amidst Supply Difficulties and COVID-19 Lockdown

By : Nata Kesuma | Sunday, December 19 2021 - 21:20 IWST

Smartphone ilustration (Ist)
Smartphone ilustration (Ist)

INDUSTRY co.idJakarta, According to the latest IDC Vanessa Aurelia, Associate Market Analyst from IDC Indonesia. “Some vendors started to explore other ways such as revisiting their distribution strategies to keep prices under control,”

OPPO managed to climb back to the top position keeping a relatively steady inventory, despite the supply shortages. It was still the leader in the low-end segment (US$ 100 < US$ 200), which accounted for the majority of its shipments.

vivo managed to climb to the second position as it was able to grow its offline sales and maintain inventory level. vivo was able to enter the ultra low-end segment as the price of Y1s dropped to below US$ 100 while also taking the second place in the low-end segment with its Y series.

Xiaomi dropped to the third position, after two consecutive quarters of strong growth, as it faced supply constraints and tight inventory. Despite this, Xiaomi stood strong as the leader of the mid-range segment (US$ 200 < US$ 400).

Samsung kept its place in the fourth spot while experiencing shipment decline as lockdown-induced retail shutdown led to the slowdown in offline sales. Samsung also refreshed its foldable series in 3Q21, which were very well received by the market.

realme remained at the fifth position by maintaining its shipment number despite concerns of supply shortages. It was able to keep momentum by refreshing some of the C series models with a new processor that had a relatively stable supply.

OEMs are expected to be launching new models in tandem with the year-end holiday period in 4Q21 to utilize the momentum. However, the existing supply constraints are expected to persist weighing down on the overall shipment.

News Comment

Today's Industry

 President Prabowo Welcomes Ustaz Adi Hidayat

Senin, 24 Maret 2025 - 20:39 WIB

President Prabowo Welcomes Ustaz Adi Hidayat, Representatives of Al Azhar University of Cairo at Presidential Palace

President Prabowo Subianto received a visit from Ustaz Adi Hidayat and representatives from Al Azhar University of Cairo at the Presidential Palace, Jakarta, on Friday (03/21). The meeting proceeded…

Jababeka Bizzpark

Senin, 24 Maret 2025 - 20:32 WIB

Jababeka Bizpark Officially Conducted Groundbreaking and Ready for Handover in 2025

AFTER receiving extraordinary interest from foreign and domestic businessmen and investors, Jababeka finally officially conducted the groundbreaking of the Jababeka Bizpark multipurpose commercial…

PT Jababeka Infrastructure (KIJA)

Senin, 24 Maret 2025 - 20:27 WIB

Jababeka Industrial Estate (KIJA) Wins Green PROPER Award from the Ministry of Environment and Forestry for Two Consecutive Years

PT Jababeka Tbk, through one of its subsidiaries PT Jababeka Infrastruktur as the manager of the Jababeka Industrial Estate, has again been awarded the 2024 Green Corporate Performance Assessment…

HOKI Successfully Records Sales of IDR 1.29 Trillion in 2024

Senin, 24 Maret 2025 - 20:19 WIB

HOKI Successfully Records Sales of IDR 1.29 Trillion in 2024

Dailymeal Products Sales Grow 114.05% A well-known rice producer under the brand name 'Topi Koki' listed on the Indonesia Stock Exchange PT Buyung Poetra Sembada, Tbk., (HOKI) managed to record…

Indonesia Showcases High-Quality Fabrics at Intertextile Shanghai: Strengthening Footprint in the International Market

Sabtu, 22 Maret 2025 - 07:25 WIB

Indonesia Showcases High-Quality Fabrics at Intertextile Shanghai: Strengthening Footprint in the International Market

The Consul General of the Republic of Indonesia in Shanghai, Berlianto Situngkir, together with the Indonesia Trade Promotion Center (ITPC) Shanghai, attended the Intertextile Shanghai Apparel…