SABIC reinforces its global brand ranking with a 16% increase in brand value

By : Nata Kesuma | Wednesday, February 09 2022 - 15:00 IWST

SABIC
SABIC

INDUSTRY.co.id - Riyadh, Saudi Arabia, SABIC today announced a 16% year-on-year increase in its estimated brand value which now stands at US$4.67 billion.

The increase, confirmed in new reports by independent consultancy Brand Finance, reinforces SABIC’s second place standing on a list of the most valuable brands in the chemical industry, and its position among the top 500 most valuable global brands.

Yousef Al-Benyan, SABIC Vice Chairman and CEO said: “SABIC’s brand is actively enabling us to realize our vision of becoming the preferred world leader in chemicals. Across SABIC we have evolved to meet the demands of a changing world and have emerged stronger from the turbulence of the last two years. Our resilient business strategy, customer focus and targeted brand building programs are propelling our recovery and positioning us strongly for future growth.”

He added: “Our brand value has more than doubled since 2014, and last year we rose to become the second most valuable brand in the chemical industry. Today’s rankings solidify our position and represent one of the largest ever year-on-year increases in our brand value.”

In 2019, SABIC launched a major global brand campaign, which focused on global megatrends and coordinated efforts to bring the SABIC brand to life. The campaign has continually evolved, focusing on the Health and Wellness megatrend in 2021, and generating significant exposure across the globe amongst relevant target groups.

Last year also marked the strategic evolution of SABIC’s brand presence in the agricultural sector with the implementation of a focused strategy utilizing the established equity of the SABIC brand to launch the newly established SABIC Agri-Nutrients Company.

Brand Finance is a world-leading independent brand valuation consultancy. Its annual rankings examine the world's biggest brands against a range of critical factors to estimate the value of future revenue attributable to a brand and the potential for licensing royalties.

News Comment

Today's Industry

Qatar Airways

Jumat, 03 Februari 2023 - 21:51 WIB

Qatar Airways And Airbus Reach Amicable Settlement In Legal Dispute

Qatar Airways and Airbus are pleased to have reached an amicable and mutually agreeable settlement in relation to their legal dispute over A350 surface degradation and the grounding of A350…

Asia-Pacific Universal Robots

Jumat, 03 Februari 2023 - 19:31 WIB

Universal Robots reports record revenue despite global uncertainty

Universal Robots, the Danish collaborative robot (cobot) company, has reported Q4 revenue of USD 85 million, bringing 2022 annual revenue to USD 326 million, up 5% on 2021. On a constant currency…

PT Jababeka Tbk realized a Rooftop Solar Power Plant (PLTS) and formed the Jababeka Net Zero (JNZ) Forum. The inauguration of PLTS Atap in Jababeka-Cikarang place at the President Executive Club.

Jumat, 03 Februari 2023 - 17:19 WIB

Committed to Being a Net Zero Industrial Estate, Jababeka Inaugurates PLTS Atap and Jababeka Net Zero Forum

After announcing and signing a commitment towards a net zero industrial cluster at the B20 Summit at the G20 Summit series last November 2022, PT Jababeka Tbk realized a Rooftop Solar Power…

Jababeka Net Zero Cluster Announced at World Economic Forum 2023 in Davos- Switzerland

Jumat, 03 Februari 2023 - 15:30 WIB

Jababeka Net Zero Cluster Announced at World Economic Forum 2023 in Davos- Switzerland

PT Jababeka Tbk (Jababeka) is fully committed to helping realize Indonesia‚Äôs vision of achieving carbon neutrality by 2060. One of the concrete actions taken by Jababeka is to declare an ambition…

The Coordinating Minister for the Economy, Airlangga Hartarto, accompanied by the Minister of Industry Agus Gumiwang, visited the Kendal Industrial Park (KIK) located in Kendal Regency, Central Java.

Jumat, 03 Februari 2023 - 14:55 WIB

Coordinating Minister for the Economy Airlangga Together with Special Economic Zone Minister of Industry Agus Gumiwang Appreciate Kendal

The Coordinating Minister for the Economy, Airlangga Hartarto, accompanied by the Minister of Industry Agus Gumiwang, visited the Kendal Industrial Park (KIK) located in Kendal Regency, Central…