Virtual PATA Destination Marketing Forum 2021 to be held from November 24-26

By : Nata Kesuma | Thursday, November 11 2021 - 11:35 IWST

PATA Destination Marketing Forum 2021
PATA Destination Marketing Forum 2021

INDUSTRY.co.id - BANGKOK,  The Pacific Asia Travel Association (PATA) is set to organise the Virtual PATA Destination Marketing Forum 2021 from November 24 - 26.

As destination marketing organisations (DMOs) across the globe continue to rebrand from a purely marketing organisation to embrace the importance of also being a destination management organisation, the Virtual PATA Destination Marketing Forum 2021 celebrates this trend with the theme of 'Experiences that Inspire.'

The event will gather the top minds in destination marketing and management for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.

The Virtual PATA Destination Marketing Forum 2021 will feature two nonstop days of learning, discovery, and networking. In addition to the conference that brings together high-profile tourism professionals, several virtual tours will offer an immersive experience of the destination partner, Sarawak, Malaysia.

The two-day event, supported by the Ministry of Tourism, Arts & Culture Sarawak and the Sarawak Tourism Board (STB), builds upon the global movement towards purposeful travel, wherein visitors share a vision of doing more for themselves and others.  The event will feature two nonstop days of learning, discovery, and networking.

In addition to the conference that brings together high-profile tourism professionals, several virtual tours will offer an immersive experience of the destination partner, Sarawak, Malaysia.

“It is an honour to be working with the Ministry of Tourism, Arts & Culture and the Sarawak Tourism Board to organise the Virtual PATA Destination Marketing Forum 2021,” said PATA CEO Liz Ortiguera.

“In the post-COVID-19 landscape, travellers will be seeking authenticity far from the tourist-trap clichés. Secondary and tertiary destinations can capitalise on this trend by carefully managing and marketing their cultural and environmental assets. This will allow travellers the opportunity to see the true authentic beauty of a country and its people, and at the same provide an economic boost to local communities who greatly benefit from tourism.”

According to Sarawak Tourism Board CEO Sharzede Datu Haji Salleh Askor, tourism industry players are ramping up their efforts to prepare for a post-vaccination travel “boom” among a new brand of tourists also known as “revenge travellers”.

“Currently with the aggressive vaccination programme by the State government, which include its adult and youth population ages 12-17, as well as the recent rollout of booster shots for its senior citizens, and those in high-risk groups, Sarawak may achieve more than 80% fully vaccinated population by the end of 2021, making it possible for the state to establish itself as a safe ‘green travel bubble’ destination by next year. This is an optimistic boost in our readiness to reboot our tourism industry sooner,” said Sharzede.

The largest among the thirteen Malaysian states, Sarawak is located in northwest Borneo Island, bordered by Sabah (Malaysia), Kalimantan (Indonesia), and Brunei - a gateway to Borneo’s natural wonders and cultural riches. Sarawak, being the largest state in Malaysia offers a comfortable population density with 2.9 million population for tourists to enjoy a stress-free experience and allows visitors to take their time to fully enjoy Sarawak.

“With responsible tourism being one of the driving forces behind the industry’s reboot, Sarawak may see an increase in the number of visitors flocking to secluded tourism attractions and eco hot spots,” added Sharzede.

STB continues to actively participate in B2B and B2C virtual events to bridge a gap and continuously update their tourism partners with Sarawak’s products and experiences.

In advocating sustainable tourism and emerging destinations, PATA is pleased to offer complimentary registration to all interested professionals, however seats are offered on a first come, first served basis.

News Comment

Today's Industry

GoFood, the Most Used Online Food Delivery Application. (Photo: Sindonews)

Selasa, 05 Juli 2022 - 11:56 WIB

JAKPAT Research: GoFood, the Most Used Online Food Delivery Application

Although GoFood is not the online food delivery app that gives promo and discount the most, GoFoodstill maintains its market leadership as the most used Online Food Delivery (OFD) application.…

Collaboration and innovation is a common thread of various Business Twenty (B20) forums as an important part of G20 activities in 2022. (Foto: Liputan6.com)

Selasa, 21 Juni 2022 - 17:53 WIB

Inter Sectors Collaboration in Strengthening SMEs, Key for Post-Pandemic Recovery Acceleration

Indonesia owns an important role to support the world’s policy that prioritize various parties collaborations as the key to realize an inclusive world economy, included Small Middle Enterprises…

Collaboration and innovation is a common thread of various Business Twenty (B20) forums as an important part of G20 activities in 2022. (Foto: Liputan6.com)

Senin, 06 Juni 2022 - 21:35 WIB

Collaboration and Innovation, Key to support Inclusive Economy Growth

Collaboration and innovation is a common thread of various Business Twenty (B20) forums. This is an important part of G20 activities in 2022. That matters are also going to become a main key…

NORD-DuoDrive.jpg: The innovative and patented DuoDrive geared motor reaches outstanding system efficiency Image: NORD DRIVESYSTEMS

Selasa, 17 Mei 2022 - 14:00 WIB

NORD DRIVESYSTEMS at LogiMAT in Stuttgart From 31st May to 2nd June 2022 NORD will present innovative drive solutions for intralogistics

The specialist LogiMAT exhibition in Stuttgart offers as comprehensive overview of the intralogistics and process management market. As one of the market leaders for drive technology, NORD presents…

President Jokowi attends the meeting between ASEAN leaders and American entrepreneurs at Intercontinental the Willard Hotel, Washington DC, Thursday (05/12). Photo by: Laily Rachev

Selasa, 17 Mei 2022 - 13:00 WIB

President Jokowi Invites US CEOs to Boost Cooperation with Indonesia

President Joko “Jokowi” Widodo has invited company CEOs in the United States to boost cooperation with ASEAN countries, particularly Indonesia.