Big Bad Wolf Books Comes to Mall@Alam Sutera for the First Time with the Bookish Wonderland Concept
By : Abraham Sihombing | Tuesday, November 28 2023 - 21:25 IWST
The President Director of Big Bad Wolf Indonesia, Uli Silalahi (right), and the Vice President of PT Bank Central Asia Tbk (BBCA), Fandy, at Mall@Alam Sutera Tangerang on Tuesday (28/11/2023). (Source: Photo of Big Bad Wolf Indonesia)
INDUSTRY.co.id - Tangerang - The International Book Bazaar “Big Bad Wolf Books” (BBW) comes with a surprise in welcoming the excitement of the end of 2023 to the excitement of the beginning of the new year 2024 at Mall@Alam Sutera. The bazaar will take place from 1 December 2023 to 7 January 2024 at Mall@Alam Sutera. The BBW International Book Bazaar, which is open from 10:00 am to 10:00 pm, still offers millions of books and discounts of up to 90%.
BBW Bookish Wonderland this time is themed #BACAITUKEREN which combines the concept of broadening horizons with lifestyle fashion to achieve a cool lifestyle.The concept of BBW in Tangerang, Jakarta and surrounding areas in this mall is the first and longest lasting for 5 weeks.
BBW continues to enhance the campaign of reading books as the latest lifestyle trend with a unique and new concept.Bookish Wonderland at Mall@Alam Sutera introduces a more relaxed and comfortable book shopping experience in a modern shopping centre. The book hunting experience becomes more memorable and interesting for family and friends, and can be enjoyed at any time.
Uli Silalahi, the President Director of Big Bad Wolf Indonesia, said that BBW Bookish Wonderland at Mall@Alam Sutera is the pioneer BBW for Tangerang, Jakarta and surrounding areas that presents international book fairs in malls.
“With the theme #BACAITUKEREN, BBW Bookish Wonderland invites the people of Tangerang and Jakarta to explore millions of books with friends and family in a cosy and relaxed atmosphere at the mall. This cool new concept aims to turn the habit of reading books into an integral part of a cool lifestyle,” explained Uli.
BBW Bookish Wonderland stays with the theme #BACAITUKEREN as a shared space to celebrate the joys of exciting and fun literacy, where visitors can explore a wide array of all-new books with affordable deals, exciting promotions, and exciting adventurous literacy experiences. BBW Bookish Wonderland invites city dwellers to integrate books as a source of inspiration, information and imagination in an inseparable shared cool lifestyle.
Discover a diverse collection of the latest books at Mall@Alam Sutera, with all kinds of genres available to suit your needs. Exploring the world of literacy at this modern shopping centre is an effort to make reading books a part of today’s cool lifestyle.
There will also be daily surprise contests with prizes totalling IDR 5,000,000 and a grand prize of a trolley full of books. Five daily book price promotions and flash sales are on offer, and book shopping vouchers are available at Customer Service in denominations of IDR 50,000 and IDR 100,000. A dream book collection of millions of selected books at prices rarely found elsewhere.
Meanwhile, Fandy, Vice President of PT Bank Central Asia Tbk (BBCA), said that BCA is taking part in the reading campaign by participating in the BBW Bookish Wonderland event. This aims to support the literacy level of the Indonesian people, especially the residents of Tangerang, Jakarta and surrounding areas. The involvement in the literacy campaign, which is physically held in a modern shopping centre, also encourages BCA to provide modern payment solutions to visitors by presenting a cashless payment system.
“This aims to provide convenience and comfort in transactions, while offering various attractive promos to book lovers in Central Java,” said Fandy.
With the theme #BACAITUKEREN, this international book bazaar party presents a variety of cool new books, as well as year-end and new year promotions that are different from previous years.
BBW will be touring in six cities, namely Jakarta, Bandung, Surabaya, Yogyakarta, Balikpapan, and Semarang, and BBW Bookish Wonderland will be a surprise addition to the tour.
BBW Bookish Wonderland will provide an extraordinary book shopping experience, with affordable international book collections, various prize surprises, and other exciting promotions.***