Here's How the Ministry of Tourism Promote Culinary Tour and Shopping on Foreign Tourists

By : Chodijah Febriyani And Aldi Firhand A | Wednesday, September 20 2017 - 17:05 IWST

Workshop 'Marketing Strategy Culinary Tour and Shopping for International Travelers (Photo: Kemenpar)
Workshop 'Marketing Strategy Culinary Tour and Shopping for International Travelers (Photo: Kemenpar)

INDUSTRY.co.id - Jakarta - To increase tourist visits especially foreign tourists in order to have a special interest in culinary and shopping (WISKULJA) , Deputy of Tourism Marketing Development Abroad held a workshop 'Marketing Strategy Culinary Tour and Shopping for Foreign Tourists' at Hotel Santika Premiere, Jakarta.

This activity was held for two days starting from Tuesday (19/09/2017) and Wednesday (20/09/2017). According to I Gde Pitana, as the Deputy of Development of Tourism Marketing Abroad, said, "Both good culinary tourism and shopping one has an important potential in tourism. However, to make it happen it is not easy, because it needs to be done first product introduction to foreign tourists, he said.

One of them is through online marketing and special introduction of Indonesian culinary products located in other countries. "This workshop activity is important for the introduction of wiskulja products and how its marketing strategy in increasing the visits of foreign tourists to Indonesia," said I Gde Pitana.
 

According to Data Bank Indonesia (BI) shows that the expenditure of foreign tourists when traveling in Indonesia an average of about Rp 5.3 million with an average length of vacation between four to five days. During their vacation in Bali, for example, Pitana said, the average expenditure of about US $ 300-400 per person, among others, for the cost of stay, meals, tour packages, and shopping fruit or souvenirs.

"Given the large contribution of wiskulja, it is necessary to increase the synergy between marketing strategy and product development of shopping culinary tourism specifically as part of cultural and other tourism trip," he concluded.
 

The workshop discussed the role of wiskulja as part of the cultural tourism marketing strategy, such as the potential of shopping street and culinary center, the potential of calendar of event wiskulja, the role of wiskulja package and the sharing of knowledge about the needs and wants of various segments of the culinary tourism market and foreign expenditure; sharing information and knowledge about marketing efforts for various forms of culinary and shopping.

The two-day workshop which was attended by about 60 participants presented the speakers from government, industry and community elements by discussing interesting themes and topics such as marketing strategy for culinary tourism development and expenditure to achieve the target of foreign tourists.

As well as Various needs and wants the market segment of culinary tourism and international shopping (market insights, promotional activities), and Monitoring the achievement of targets for culinary and shopping tourists (PES 2016 Data Analysis related to Culinary and Shopping Tour).

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