Empower the Cardholder To Share, Mastercard Launches Priceless Causes
By : Hariyanto And Aldo Bella Putra | Monday, November 20 2017 - 23:00 IWST
Mastercard luncurkan priceless causes
INDUSTRY.co.id - Jakarta - Mastercard launched Priceless Causes in Indonesia to empower Mastercard credit cardholders to share with others in need.
By utilizing Mastercard's global network, this launch is part of Mastercard's commitment to bring about change; contribute positively to the community and realize the company's mission to break the cycle of poverty.
The Mastercard Donations Platform, as the first program launched under the Priceless Causes umbrella program, will connect Mastercard credit cardholders with a social goal close to their hearts through easy and safe donating - by donating each time they transact using their cards or once .
With maximum flexibility, control, and transparency, cardholders will experience a very easy and convenient donation. Mastercard cooperates with PT. Bank Central Asia as a member of the bank that processes all donations through the Mastercard Donations Platform.
In order to celebrate the launch and welcome International Day of Giving (November 28 - Giving Tuesday) Mastercard will donate Rp 135 million to each of the four Indonesian foundation partners, Pansophia Nusantara Foundation, Save the Children ( Yayasan Sayati Tunas Cilik), Yayasan Cinta Anak Bangsa (YCAB) and Yayasan Wadah Titian Harapan Foundation.
"At Mastercard, every day we run our ethos of 'Doing Well by Doing Good', and through this launch, we facilitate donating activities as an integral part of everyday life of Mastercard cardholders. With Mastercard Donations Platform, Mastercard cardholders can easily arrange donations with each of their transactions, " said Safdar Khan, Division President, Indonesia, Malaysia and Brunei, Mastercard in Jakarta, Monday (20/11/2017).
Based on the Mastercard Ethical Spending and Charitable Giving Survey, 52% of Indonesians have contributed to charitable activities in 2016.
The same study shows that 64.5% of respondents in Indonesia choose the education and health of children as one of the main social goals that encourage them to donate.
In addition, they also care about initiatives or activities that can help reduce poverty and hunger (61.6%) and provide assistance to women in need (39.4%).