The Age of Digitalization Gives Positive Impact to the Hospitality Industry

By : Chodijah Febriyani And Aldi Firhand A | Saturday, November 25 2017 - 22:06 IWST

I Gde Pitana: Kemenpar Optimistic Achievement of 15 Million Tour Visits 2017 Reached (Photo Dije)
I Gde Pitana: Kemenpar Optimistic Achievement of 15 Million Tour Visits 2017 Reached (Photo Dije)

INDUSTRY.co.id - Denpasar - The Ministry of Tourism (Kemenpar) expects marketing and sales personnel in the field of hospitality to give innovation to market Indonesian tourism, thus attracting foreign tourists in the middle of digitalization era.

"In the transformation towards digital, the conventional way is still very important," said Deputy of Tourism Development and International Marketing Kemenpar I Gde Pitana after becoming a speaker at a meeting of marketing and sales profession or "Sales and Marketing Summit 2017" in Denpasar yesterday.

According to Pitana, a breakthrough with digitization in promotions is a necessity in today's millenial era that is fast and practical.

But digitizing in marketing and sales, he said, is not the only way because marketing, especially tourism and hospitality, requires communication and an intensive approach to seize the market.

The massive development of information technology has also spawned new containers in hotel room booking systems through in-network travel agents or online travel agents (OTAs) that are now emerging.

Its practical, quick and easy to make a new container that many hunted tourists who will visit a tourist destination.

"An online travel agent is something that can not be denied because it gives many benefits to customers because it is cheaper, convenient and easy to track if anything happens," Pitana added.

He hopes that the way should be set in clear rules, especially with regard to permits, taxes and controls so that the OTA also contributes to state revenues.

Pitana became one of the speakers in the first meeting of sales and marketing personnel of hotel in Indonesia which was held by the Profession Marketing and Sales Community in Bali (Bascomm).

He expects the government to get input from the meeting because it is voiced directly by the perpetrators in the field. Similarly, Bascomm expects input in the development of marketing and sales in the hospitality sector.

Bascomm Gufron advisors as reported by Antara said it should adjust to the development of the current era that is not behind the use of technology such as through social media to do marketing.

The market shift from conventional way to "online", especially in terms of hotel room reservation is currently considered to be a vibrant trend that is inseparable from the character of tourists.

"We can not avoid the new challenges, and the technology and the system must be followed by only if the system exists, only the system changes, the rest does not matter," he said.

News Comment

Today's Industry

NORD-DuoDrive.jpg: The innovative and patented DuoDrive geared motor reaches outstanding system efficiency Image: NORD DRIVESYSTEMS

Selasa, 17 Mei 2022 - 14:00 WIB

NORD DRIVESYSTEMS at LogiMAT in Stuttgart From 31st May to 2nd June 2022 NORD will present innovative drive solutions for intralogistics

The specialist LogiMAT exhibition in Stuttgart offers as comprehensive overview of the intralogistics and process management market. As one of the market leaders for drive technology, NORD presents…

President Jokowi attends the meeting between ASEAN leaders and American entrepreneurs at Intercontinental the Willard Hotel, Washington DC, Thursday (05/12). Photo by: Laily Rachev

Selasa, 17 Mei 2022 - 13:00 WIB

President Jokowi Invites US CEOs to Boost Cooperation with Indonesia

President Joko “Jokowi” Widodo has invited company CEOs in the United States to boost cooperation with ASEAN countries, particularly Indonesia.

President Jokowi, President Biden, and ASEAN Leaders on a group photo prior to the dinner, at the White House, Washington D.C., Thursday (05/12)

Selasa, 17 Mei 2022 - 12:28 WIB

President Jokowi, ASEAN Leaders Attend Dinner Hosted by US President

President Joko “Jokowi” Widodo Thursday (05/12) attended a dinner with the leaders of ASEAN countries hosted by President of the United States Joe Biden at the White House, Washington D.C.

(Photo: © 2022 KRAIBURG TPE)

Selasa, 17 Mei 2022 - 11:23 WIB

TPE unleashes benefits for pet accessories

The pet care market is rapidly expanding as pet ownership increases, as does spending on pet food, grooming tools, and accessories. Pet owners are significantly concerned about the prevalence…

Sergey Sedov, Founder and CEO of Robocash Group

Jumat, 13 Mei 2022 - 16:15 WIB

Robocash Group reached 2 BN USD of disbursement and issued audited financial report of 2021

Robocash Group publishes the audited combined financial statements for the year ended 31 December 2021. The Group reached an all-time high 2 BN USD of issued financing and is expected to increase…