This year the MLM Industry is Projected to Grow 12 Percent

By : Ahmad Fadli And Aldi Firhand. A | Saturday, January 13 2018 - 14:32 IWST

Chairman of the Direct Sales Association of Indonesia (APLI) Djoko Hartanto Komara
Chairman of the Direct Sales Association of Indonesia (APLI) Djoko Hartanto Komara

INDUSTRY.co.id - Jakarta - The business of direct selling or multilevel marketing (MLM) is predicted to increase in the range of 12-15 percent this year.

Chairman of the Direct Sales Association of Indonesia (APLI) Djoko Hartanto Komara said, this year is a transition period between offline to online. APLI members are now upgrading the ability to provide infrastructure to Internet users.

To go forward it is currently the company must be online, therefore, APLI members will use online both communication, presentation and education. The transition between generation X to Y will be smoother so opportunities can be more open.

"In 2016, it will rise by 10 percent, by 2017 the data will be released later in May, but for 2018 we expect to rise to 12-15 percent," Djoko said in Jakarta on Friday (12/1/2018).

Just so you know, over the past year, APLI predicting direct sales growth slows down. Compared to the year 2016 that rose 10%, exactly growth in 2017 only about 8%. This is due to the tight supervision of investment task force.

Currently MLM has two methods, namely bonus schemes with pyramids and bonus sales schemes. Pyramid bonus schemes that base bonuses on recruits are seen as money games by investment task force.

"That's why we need to align the rules to describe the features of the pyramid scheme," he continued.

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