34 Cellular Phone Brands Import 11.4 Million Units

INDUSTRY.co.id - Jakarta - Imports of mobile phones dropped dramatically to 11.4 million units with domestic production of 60.5 million units for 34 brands by 2017 from 18.5 million units with domestic production at 68 million.

"In 2017, mobile phone imports fell to 11.4 million units, while mobile phone production in the country 60.5 million units for 34 brands, 11 of which are local brands," said Minister of Industry Airlangga Hartarto through an official statement in Jakarta on Saturday 2/17/2018)

A total of 11 local brands, namely SPC, Evercoss, Elevate, Advan, Luna, Andromax, Polytron, Mito, Aldo, Axioo, and Zyrex. This national product has a strong branding for the middle to lower market share and middle to upper class Ministry of Industry noted, in 2013, mobile imports reached 62 million units with a value of 3 billion US dollars. Meanwhile, domestic production of about 105 thousand for two local brands.

Finally, the government issued a regulation aimed at reducing imported products and encouraging domestic productivity.

As a result, in 2014, mobile phone imports decreased compared to the previous year, to 60 million units. Meanwhile, domestic mobile phone production grew significantly to 5.7 million units.

Then, by 2015, imported products slumped by 40 percent from a year earlier, to 37 million units with a value of 2.3 billion US dollars. Meanwhile, mobile phone production in the country increased by 700 percent from 2014, to 50 million units for 23 local and international brands.

In 2016, mobile phone imports declined again about 36 percent from a year earlier, to 18.5 million units with a value of 775 million dollar. For mobile phone domestic production increased by 36 percent from 2015, to 68 million units.

"As a nation of Indonesia, we should be proud of mobile phone products produced by the domestic industry," said Airlangga.

In fact, the increasing capability of national mobile phone competitiveness, will strengthen the positive image and popularity of these products in the eyes of domestic and international consumers.

Mobile phone industry (mobile) in the country experienced a rapid growth in production numbers over the last five years. This is not apart from the government's efforts to spur development in the telecommunications and informatics (telematics) sector.

"Increased mobile phone production in Indonesia, among others, due to the creation of a conducive business climate and the policy of local components optimization so that more value added," said Airlangga.