SOE Ministry Wants to Brand National to Overseas

By : Hariyanto And Aldo Bella Putra | Tuesday, March 13 2018 - 20:00 IWST

Menteri Pertanian Amran Sulaiman bersama Ketua Umum Dekopi Anton Apriyantono dan Wakil Ketua Umum Dekopi Gozali Hansen usai pengukuhan pengurus Dekopi di Tangerang Selaran, Minggu (11/3/2018).(IST)
Menteri Pertanian Amran Sulaiman bersama Ketua Umum Dekopi Anton Apriyantono dan Wakil Ketua Umum Dekopi Gozali Hansen usai pengukuhan pengurus Dekopi di Tangerang Selaran, Minggu (11/3/2018).(IST)

INDUSTRY.co.id - Jakarta - The Ministry of State-Owned Enterprises wants Indonesia's "brand", especially state-owned coffee shops to compete with the world's largest coffee shop.

Deputy for Construction and Transportation Facilities and Facilities (KSPP) Ministry of State-Owned Enterprises Ahmad Bambang after witnessing the signing of cooperation between Sarinah and PTPN XII in Jakarta on Monday, pushed the synergy of SOEs to realize the desire.

"The target is clear, at least we can compete with Starbucks, we start to have a national 'brand' which is equivalent to Starbucks," he said.

Bambang said at this time many SOEs have a brand that is well known, but almost everything stands alone.

He hopes the future brand development can be done together in one container.

An example is to realize the cooperation between PTPN XII and Sarinah, where PTPN XII and its subsidiary, Rolas Nusantara Mandiri, will prepare various types of coffee to be sold at Sarinah's coffee shop "Cup of Java" and Sarinah outlets airport.

PTPN XII coffee and tea products will also be marketed online through SarinahOnline.co.id to expand product marketing in bulk.

Furthermore, Bambang also emphasized the importance of brand building and creating creativity in business development. He jokes that there are always crowded stalls even selling only instant noodles. The store even just rent a place, but always crowded with visitors.

"The Rolas coffee will be assisted by Sarinah's management, it is PTPN's brand coffee, its factory is a lot, the product is good, just coffee from other state-owned company, while it is no longer expensive, the importance of uniqueness and creativity," he said. .

President Director of PTPN XII Berlino Mahendra Santosa admitted optimistic that the cooperation between the two state-owned companies will improve the product image and add value.

As a company that is claimed to be competent and skilled in the commodity sector as well as experience from upstream to downstream, Berlino believes the image enhancement will be able to boost the competitiveness of their products.

"We have the power even though our brand image is not as strong as the young, but because we not only sell products but also experience, once we are born abstinence we are sure we will win the battle in 'consumer goods'," he said.

News Comment

Today's Industry

The President Director of PT Trimegah Sekuritas Indonesia Tbk (TRIM), Philmon Tanuri (left) delivered remarks at the kick off of Trimegah's collaboration with IA SBM-ITB in Jakarta on Wednesday (05/06/2024).

Jumat, 07 Juni 2024 - 19:43 WIB

Trimegah Sekuritas Supports Ikatan Alumni SBM-ITB to Realise Lifelong Learning Mission

In order to realise its mission of “Educate and create wealth for community through unique and professional investment experience”, PT Trimegah Sekuritas Indonesia Tbk (TRIM) collaborates…

Wellington College Independent School Jakarta (WCIJ)

Senin, 29 April 2024 - 05:02 WIB

One of the UK’s Most Established Schools Chooses Jakarta for Their Latest Opening

Wellington College Independent School Jakarta (WCIJ) is thrilled to announce its grand opening in September 2024! As the first private UK school to open in Indonesia, WCIJ, a pioneering co-educational…

Photo: Aris Nurjani/VOI

Rabu, 28 Februari 2024 - 12:47 WIB

Carsurin and NBRI Strengthen Strategic Alliance to Propel Indonesia’s EV Industry

PT Carsurin Tbk ("Carsurin") and the National Battery Research Institute ("NBRI") are pleased to announce the signing of a pivotal Strategic Alliance Agreement (SAA), marking a significant advancement…

Beras (Foto/Rizki Meirino)

Rabu, 21 Februari 2024 - 08:43 WIB

Gov’t to Continue Disbursing Rice Assistance

President Joko “Jokowi” Widodo has ensured that the Government will continue rolling out the rice assistance program for low-income families. The President made the statement when handing…

Receives Chairman of Jababeka (KIJA), Menpora Dito Ready to Support the Development of Sports SEZs

Rabu, 21 Februari 2024 - 08:23 WIB

Receives Chairman of Jababeka (KIJA), Menpora Dito Ready to Support the Development of Sports SEZs

Chairman of PT Jababeka Tbk (KIJA), Setyono Djuandi Darmono met the Minister of Youth and Sports of the Republic of Indonesia (Menpora RI) Dito Ariotedjo at the Kemenpora RI Office, Senayan,…