E-commerce Businessman Starts Earn Indonesia Halal Market

INDUSTRY.co.id - Jakarta - Based on the 2016 economic census data released by the Central Bureau of Statistics (BPS), e-commerce industry in Indonesia in the last 10 years grew about 17 percent with a total of about 26.2 million businesses.

Data from the Ministry of Communications and Informatics (Kominfo) also states, the value of e-commerce business in Indonesia in 2015 alone reached 3.56 billion US dollars or equivalent to Rp 46 trillion. The number is believed to continue growing rapidly until 2020. The rapid development of e-commerce industry in Indonesia is also marked by the growing number of online stores and an increasingly aggressive marketplace.

The report of Global Islamic Economy Report 2015-2016 shows the market of sharia products or halal products in the world worth more than US $ 1 trillion. The market is spread on food and beverage products, fashion, pharmacy, cosmetics, halal tourism, to banking. Indonesia itself has a competitive edge compared to similar industries abroad in marketing halal products because it is supported by a large domestic market.

"In the future, the world will be all-digital, including human activities in meeting the needs of life," said Ndang Sutisna, President Director of PT Galala Dunia Halal duniahalal.com manager.

Indonesia is considered to have great potential for growth. With the growing number of people and economic levels going forward, e-commerce business especially online shopping will continue to grow.

Seeing this opportunity through the PT Galaxy World Halal founded Duniahalal.com which is the first halal-based e-commerce in Indonesia that provides a variety of halal products. People are given the convenience to shop at duniahalal.com. They simply visit the site via cell phone.

The products are sold variously, ranging from Muslim fashion, Food and Beverage, Herbal Products, Electronics, Needs Mother and Child, Household, Painting, Calligraphy, Halal tours, Hajj and Umrah to Automotive. It will also empower small and medium sized businesses that focus on the sale of halal products. "We do not focus on cheap prices but not great profit margins," Ndang said.

The first year, duniahalal.com targets to have 100 thousand products with a transaction value of Rp 1 trillion. Indonesia, with a population estimated to reach 261 million people and the majority are the largest Muslim followers in the world. "Muslims are a huge economic potential," said Agung Sr., Managing Director of duniahalal.com.