Mitsubishi FUSO Stage Truck Holds an Inaugural Concert with Iwan Fals

By : Nina Karlita And Aldi Firhand A | Monday, November 27 2017 - 07:47 IWST

Mitsubishi FUSO Stage Truck Holds an Inaugural Concert with Iwan Fals (Foto Ist)
Mitsubishi FUSO Stage Truck Holds an Inaugural Concert with Iwan Fals (Foto Ist)

INDUSTRY.co.id - Jakarta - Indonesia - PT Krama Yudha Tiga Berlian Motors (KTB), as the distributor of Mitsubishi FUSO Truck & Bus Corporation (MFTBC), held the inaugural concert of a road show series entitled "Contribution to the Country, a Million Hopes of Travel" held in Bali on November 22 2017.

Located in the city of Denpasar, making Bali as the first destination to visit the Mitsubishi FUSO Stage Truck which is built on a variant of Colt Diesel FE 74 Long who helped bring stage equipment Iwan Fals.

Bringing about 15 songs, Iwan Fals opened the concert by singing his hits song titled Under the Flag, a special song dedicated to Mitsubishi Fuso's contribution to Indonesia. Iwan Fals also interspersed his performance with occasional greeting and questioning. The atmosphere became more fluid, the majority of spectators were truck drivers enthusiastically singing and swaying.

In the event, guests who attend can carve their hopes for Mitsubishi Fuso going forward. This is done KTB as a means of interaction to hear directly the expectations of consumers, stakeholders and also a special invitation of this event that is the truck driver.

Upholding the marketing strategy as customer's business consultant, KTB strives to be always sensitive to the needs of consumers, as well as open to suggestions and inputs provided by consumers, so that through the collaboration of Mitsubishi FUSO and Iwan Fals this can give a new color for the trip Mitsubishi Fuso in Indonesia.

This event is also a proof of the seriousness of KTB in its contribution to Indonesia and also proving the toughness of Mitsubishi FUSO Colt Diesel FE 74 Long as the longest Colt Diesel in the world that can carry more because of its large capacity, but still agile maneuver in various fields in Indonesia.

Duljatmono, Marketing Director of PT. Krama Yudha Tiga Berlian Motors said, "Bali is a potential market for the development of Mitsubishi FUSO in Indonesia, especially Colt Diesel. In this area, Colt Diesel dominates with a 37.5% market share for light duty truck class. As the largest tourism island with its beautiful beaches, the logistics sector and sand mining continues to grow into a promising market for Mitsubishi FUSO businesses in the Bali region. "

At the inaugural event in Bali, Iwan Fals as the main performer who is also Brand Ambassador Mitsubishi FUSO meet & greet for the lucky invited guests. On that occasion, Iwan Fals as a figure representing the brand Mitsubishi FUSO delivered some of his travel stories with Mitsubishi FUSO and also signed guitars given exclusively to loyal consumers who are elected in each city.

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