21st Anniversary, BNI Life Targets Millennial Generation
By : Ahmad Fadli Dan Aldo Bella Putra | Tuesday, November 28 2017 - 19:30 IWST

BNI Life Peringati HUT ke 21 Tahun
INDUSTRY.co.id - Jakarta - Entering the age of 21 years, BNI Life is ready to help inspire millennial generation of Indonesia to become a ready-made generation of Indonesia to prepare a plan for the protection of their future life supplies.
"Like an adult, BNI Life, along with the company's mission and enthusiasm to enter the age of 21, is ready to help inspire and facilitate the Millenial Indonesia generation to be Ready Generation Indonesia, to be wise and mature in preparing supplies at every stage of life in the future," said Plt President Director of BNI Life Geger Maulana in Jakarta, Tuesday (28/11/2017).
The Ready Generation themed Talkshow, Healthy Generation, presents speakers. Tri Maryani Kusuma Astuti and Indi Barends with the goal of education and understanding to the Indonesian prepared generation of the importance of preparing health supplies for their future.
The results of research that was launched Alvara Research Center in February 2017, showed health insurance became the second largest ownership after savings ownership for the generation of ready for Indonesia as much as 48.5 percent. This shows evidence of a lifestyle change in the millenial generation that is increasingly concerned with health and healthy lifestyles.
"The research findings show that millenial generation understanding of the importance of preparing future supplies needs to be improved, including insurance protection plans," continued Geger Maulana.
Nevertheless, increasing understanding of the future stock of Indonesia's ready-made generation requires a different approach. This Ready Generation, has high creativity, confidence, and full of energy and connected with digital technology.
For that, continued Geger, BNI Life, in addition to preparing insurance products tailored to their needs and lifestyle, as well as preparing ease of service and communication with the readiness of technological and digital transformation.
Geger Maulana added, business development through digital channel is one of BNI Life's breakthroughs in improving business performance on an ongoing basis. In addition to these steps, BNI Life's business strategies include improving the quality and quantity of marketers, creating insurance products that have more benefits for customers, as well as improving service quality.
Read Also
President Jokowi Joins Tree Planting Activity in Pulogadung Industrial…
Global Healthcare Leaders Advance Sector Decarbonisation Ahead of…
Kirin iMUSE Immune Care and Healthya Visceral Fat Down will go on…
Japan’s First Discovery*1 on Visceral Fat and Immune Activity in…
Mary Kay Inc. Announces Partnership With Global Shea Alliance to…
Today's Industry

Rabu, 29 November 2023 - 20:02 WIB
President Joko 'Jokowi' Widodo has called on people across the country to promote tree-planting movement as part of efforts to tackle climate change and global warming.
President Joko “Jokowi” Widodo has called on people across the country to promote tree-planting movement as part of efforts to tackle climate change and global warming. “This tree-planting…

Rabu, 29 November 2023 - 19:56 WIB
Intellectual Property Drives Technological Innovation to Address Climate Change
The Ministry of Foreign Affairs of the Republic of Indonesia and the Permanent Representation of Indonesia (PTRI) to the United Nations, World Trade Organization, and Other International Organizations…

Rabu, 29 November 2023 - 19:50 WIB
The Indonesian Team Outstanding Achievement at the Mining Emergency Response Competition (MERC)
In the Mining Emergency Response Competition (MERC) held at Langley Park, Perth (24-26/11), the INA Garuda Mine Rescue Team achieved remarkable success for Indonesia. The INA Garuda Mine Rescue…

Rabu, 29 November 2023 - 19:45 WIB
Minister of Trade and Deputy Minister of Foreign Affairs Meets Discussed the Progress of the IEU-CEPA Negotiations
Minister of Trade, Zulkifli Hasan received a visit from the Deputy Minister of Foreign Affairs, Pahala Mansury at the Ministry of Trade Office, Jakarta, Wednesday (29 Nov). The meeting discussed…

Rabu, 29 November 2023 - 19:38 WIB
Abu Dhabi’s Advanced Technology Research Council launches ‘AI71’ New AI Company Pioneering
In an era of rapid advancements across artificial intelligence (AI), Abu Dhabi’s Advanced Technology Research Council (ATRC) is making yet another bold stride with the launch of its new AI…
News Comment