Hisense is Ready to World with a Sponsor of World Cup 2018

By : Ahmad Fadli And Aldo Bella Putra | Wednesday, December 13 2017 - 20:30 IWST

(Kiri-Kanan: Direktur Utama PT Hisense International Indonesia, Jacky Jia dan GM Merchandising PT Electronic City Tbk, Lyvia Mariana.
(Kiri-Kanan: Direktur Utama PT Hisense International Indonesia, Jacky Jia dan GM Merchandising PT Electronic City Tbk, Lyvia Mariana.

INDUSTRY.co.id - Jakarta - Football is one of the most popular sports in the world, and the World Cup is one of the top sports competitions in the world that always steal the attention of the global community. China's electronics company Hisense announces cooperation with the International Federation of Association Football (FIFA) by sponsoring the 2018 World Cup.

Hisense became the first consumer electronics brand from China to sponsor the tournament. Support for world-class sport has significantly increased awareness of Hisense as a global brand across the board. Together with Electronic City, Hisense will host several programs such as Lucky Draw with tickets to the 2018 World Cup and 2018 World Cup.

"Through the World Cup, Hisense wants to show our customers around the world about Hisense's mission to provide top-class products and efficient services to consumers," said Hisyadi International President Director Jacky Jia in the media gathering Hisense and Electronic City in Jakarta, Tuesday (12/12).

Develop Markets Abroad

Established in 1969, Hisense offers a wide range of tech products manufactured and distributed worldwide, including Smart TV, Smartphone, Refrigerators, Freezers and Air Conditioners. Hisense employs over 75,000 employees worldwide, and Hisense TV has become the No. 1 TV brand in China for 13 consecutive years and No. 3 in the world by 2016.

In September 2017, Hisense Australia became the No. 1 brand for sales of TV products and refrigerators. By 2016, Hisense revenues reach 100.3 billion Yuan or equivalent to Rp 200 trillion.

In the world, Hisense has built 18 companies located in North America, Europe, Australia, Africa, Middle East and Asia Pacific. Hisense has 3 production bases in South Africa, Czech and Mexico. In addition, Hisense has 7 research and development centers to continue to strengthen key technologies and create leading products and has been sold in over 130 countries.

"Hisense, one of the first-generation Chinese companies to develop overseas markets, has achieved remarkable achievements with international brand strategy and overseas acquisitions," he said.

It acquired Sharp's TV business in both North and South America in 2015. And Hisense also acquired Toshiba TV on November 14, 2017.

Not only there, Hisense wants to strengthen its market in Indonesia is through cooperation with a giant retail network, PT Electronic City Tbk which has operated more than 60 outlets spread across 24 cities in 15 Provinces across Indonesia.

"Hisense has indeed started planning to enter Indonesia from last year and has been approach Electronic City since last year. But as Hisense's team is still analyzing the market and preparing for the service center, it is only starting this year," said GM Merchandising Electronic City Ltd, Lyvia Mariana.

It will sell eight variants of its smart TV brand Hisense products. These products can be obtained at ECII stores in SCBD, Margo City, Tamini Square, Alam Sutera, Ujung Menteng, Bintaro, Karawaci, and Cibubur Plaza.

ECII is appointed as distributor that markets 32M2161, 39N2170, 43M2165, 49N2170, 50N3000, 55N3000, 50M5010 and 55M5010 series products. In particular, to provide more value and benefits for Indonesian consumers, Hisense says it will provide a 4-year warranty for Hisense TV.

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