Astra Insurance Focus Strengthens Business Through Digitalization

By : Aldo Bella Putra | Tuesday, August 01 2017 - 09:05 IWST

5166
5166

INDUSTRY.co.id - Sumbawa, Digitalization becomes an important key for Astra insurance to develop business in order to improve the competitiveness in the industry. Rudy Chen, CEO of Astra Insurance, said that digital travel that started last year will continue in the long term.
"Digital travel is not only one year, but will move according to technological, social and other developments," Rudy said in a media gathering in Sumbawa Besar, West Nusa Tenggara, Monday (31/7) night. In addition to simplifying the main business processes, digitization makes customers more comfortable because insurance services can be accessed more easily and quickly only through the touch of a finger.
"Now all businesses are moving into the era of digitalization, we must also be able to move in that direction to give value added to the customer in providing convenience and speed," he explained.
 

Rudy explained that customers are satisfied with the digitization that their company is implementing. But the service will continue to be refined to increase customer satisfaction.
 

In addition to satisfaction, customers also need customer experience that became one of the determining factors in choosing insurance.
 

In terms of performance, Rudy Chen said the company's performance continues to increase. In the first semester of 2017, as per June 2017, Astra Insurance recorded total conventional gross premium of Rp 2 trillion or grew 11 percent compared to the same period last year.

Contribution to the growth, derived from the automotive sector by 54 percent and the rest comes from the non-automotive sector such as commercial and health.

"The market share of Astra cars and motorcycles continues to rise, in the future, we want to balance the non-automotive sector in order to make a balanced contribution, not just dependent on motor vehicle insurance," added Rudy Chen.

This year, Astra Insurance applies a simply memorable strategy aimed at making the service memorable and more personal in order to improve customer satisfaction. This is a continuation of the digitalization that began last year, where business processes are made easier and faster through technology.

News Comment

Today's Industry

Illustration of Foreign Tourist Visits (Wisman)

Senin, 16 Oktober 2017 - 22:32 WIB

15,000 Tourists Visit Bali Uluwatu Temple

Head of Tourism Office of Badung Regency, Bali, I Made Badra recorded as many as 15,000 domestic and domestic tourists visit Uluwatu Temple every day.

Tokopedia CEO and Co-Founder William Tanuwijaya (Foto Ist)

Senin, 16 Oktober 2017 - 22:25 WIB

Tokopedia - JNE Cooperate Online Payment Channel

"Marketplace" Tokopedia is partnering with PT Tiki Jalur Nugraha Ekakurir (JNE) shipping company in the form of online shopping transaction payment channel in 200 JNE representative offices…

CEO Crown Group, Iwan Sunito

Senin, 16 Oktober 2017 - 22:22 WIB

Number of Residential Demand Still Exceed Supply Capacity

Crown Group's CEO and founder, Iwan Sunito, expressed his opinion about the current situation of the Indonesian property world.

Minister of Industry Airlangga Hartarto meets CEO of Asahi Glass Co. Ltd. (AGC) Japan, Takuya Shimamura

Senin, 16 Oktober 2017 - 22:18 WIB

Government Optimistic Occurrence of Increased Industrial Investment Flow Especially from Japan

Minister of Industry Airlangga Hartarto is optimistic to increase the investment flows of industrial sector that will enter in Indonesia especially from Japan.

PT PP

Senin, 16 Oktober 2017 - 22:10 WIB

3rd Quarter of 2017, PT PP Property Projected Sales Up 60 Percent

PTPP Properties Tbk projected to pocket sales in the third quarter of 2017 amounting to Rp2, 33 trillion, up 60% compared with the same quarter 2016.