Astra Insurance Focus Strengthens Business Through Digitalization
By : Aldo Bella Putra | Tuesday, August 01 2017 - 09:05 IWST
INDUSTRY.co.id - Sumbawa, Digitalization becomes an important key for Astra insurance to develop business in order to improve the competitiveness in the industry. Rudy Chen, CEO of Astra Insurance, said that digital travel that started last year will continue in the long term.
"Digital travel is not only one year, but will move according to technological, social and other developments," Rudy said in a media gathering in Sumbawa Besar, West Nusa Tenggara, Monday (31/7) night. In addition to simplifying the main business processes, digitization makes customers more comfortable because insurance services can be accessed more easily and quickly only through the touch of a finger.
"Now all businesses are moving into the era of digitalization, we must also be able to move in that direction to give value added to the customer in providing convenience and speed," he explained.
Rudy explained that customers are satisfied with the digitization that their company is implementing. But the service will continue to be refined to increase customer satisfaction.
In addition to satisfaction, customers also need customer experience that became one of the determining factors in choosing insurance.
In terms of performance, Rudy Chen said the company's performance continues to increase. In the first semester of 2017, as per June 2017, Astra Insurance recorded total conventional gross premium of Rp 2 trillion or grew 11 percent compared to the same period last year.
Contribution to the growth, derived from the automotive sector by 54 percent and the rest comes from the non-automotive sector such as commercial and health.
"The market share of Astra cars and motorcycles continues to rise, in the future, we want to balance the non-automotive sector in order to make a balanced contribution, not just dependent on motor vehicle insurance," added Rudy Chen.
This year, Astra Insurance applies a simply memorable strategy aimed at making the service memorable and more personal in order to improve customer satisfaction. This is a continuation of the digitalization that began last year, where business processes are made easier and faster through technology.