VIT Launches The Brand Of Drinking Water

INDUSTRY.co.id - Jakarta, Following the growing dynamics of the bottled drinking water market in Indonesia, VIT, reliable bottled drinking water, relaunching the brand to make it more relevant to consumers, especially those in transition.

With this relaunch, VIT also voiced the new slogan 'Lepasin aja' as an invitation to take a moment's pause in the midst of the challenges of everyday life.

The new logo, dominated by red, reflects VIT's modern and dynamic steps in entering a competitive market.

The new slogan of VIT 'Lepasin aja' is aimed at the market of young people aged 20-29 years, the age at which most of the transition of life takes place. The slogan is also used in VIT's new identity campaigns both online and offline.

During the campaign period, VIT activated around the university, office buildings and hangout to encourage busy people to take a break from their daily hustle and 'Lepasin aja'.

VIT Senior Brand Manager Ayu Ahza said VIT has been one of the leading brands of bottled water in Indonesia for the past thirty years, and is now the right time to revitalize our brand.

"We want to be a friend who is always reliable by our customers," Ayu said in Jakarta (13/3/2018).

In addition, he adds, when they feel tired or overwhelmed, we want them to remember and take the VIT bottle to help them relax a bit before facing their activity again.

"This is our way to remain relevant to consumers, by adapting to the lifestyle of today's society," he explained.

As a trusted quality drinking water that has been present in the country for over 30 years, VIT has taken bold steps to reposition its brands and products in the packaged bottled water market.

VIT is available in various supermarkets and retail in various sizes: 220ml glass, 330ml bottle, 600ml, 1L (specific area), and 1.5L, and gallon 19L.