Suzuki Sales Exceed Target at IIMS 2018, All New Ertiga Dominating

By : Hariyanto And Aldi Firhand. A | Friday, May 04 2018 - 21:32 IWST

Both Suzuki at IIMS
Both Suzuki at IIMS

INDUSTRY.co.id - Jakarta - PT Suzuki Indomobil Sales (SIS) succeeded in recording Suzuki sales order for four wheel category as many as 1,411 units during participation in Indonesia International Motor Show (IIMS) 2018.

With this figure, Suzuki was able to surpass the sales target in the IIMS event two years in a row thanks to the global launch of All New Ertiga which succeeded in boosting Suzuki's overall sales order figure with the biggest sales contribution of 54.15% with 764 units.

Donny Saputra, 4W Marketing Director of PT SIS explained, SIS effort to present All New Ertiga in booth Suzuki managed to become a visitor attraction during IIMS 2018 took place, but did not eliminate their enthusiasm for other Suzuki flagship car.

"We hope that with this achievement can be a good start to increase sales of Suzuki products in the future with marketing programs that will be present throughout the year," Dony said through an official statement received INDUSTRY.co.id, Friday (4 / 5/2018).

The presence of All New Ertiga in the arena IIMS 2018 restore the throne Ertiga series as a car MPV Suzuki mainstay family. Evidently All New Ertiga won the title of "The Best MPV" in the event IIMS 2018 Awards ago.

Then the great enthusiasm when test drive All New Ertiga also triggered the sale of All New Ertiga sales orders in the event IIMS 2018. Among the four variants of the All New Ertiga, GX variants most popular with sales contribution of 32.60% and 460 units, followed variants GL, GX-esp and GA.

In addition to presenting the All New Ertiga, Suzuki booth at IIMS 2018 also presents a range of other flagship cars such as Ignis, Baleno Hatchback, and New SX4 S-Cross. However, in terms of sales, following the All New Ertiga is the New Ertiga series reached 19.63% with the number of 277 units.

Suzuki's flagship car at IIMS 2017, Ignis still attracts visitors to date, especially millennials so that sales contribution in IIMS 2018 this time reached 9.07% with 128 units.

Sales of Suzuki cars during IIMS 2018 also skyrocketed thanks to Suzuki's cooperation with six leasing companies that each offer exciting programs for Suzuki's booth visitors.

Starting from down payment as much as 25% for purchase of All New Ertiga, low interest for the purchase of leading car, up insurance credit protection and all risk for maximum vehicle protection. The products offered by the six leasing companies also include other Suzuki cars such as APV, Karimun Wagon R and New Ertiga Diesel.

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