Target Sales Rp1, 9 Trillion, PT Arwana Citra Mulia Prepare Four Strategic Steps

By : Ridwan And Aldi Firhand. A | Monday, May 21 2018 - 20:56 IWST

Edy Suyanto, Chief Operating Officer (CFO) of PT Arwana Citramulia Tbk. (Photo: Herlambang / Industry.co.id)
Edy Suyanto, Chief Operating Officer (CFO) of PT Arwana Citramulia Tbk. (Photo: Herlambang / Industry.co.id)

INDUSTRY.co.id - Jakarta, PT Arwana Citra Mulia Tbk, is optimistic that Arwana and Uno market will continue to grow amid improving public purchasing power and commodity price improvement in 2018.

This was conveyed by Chief Operating Officer (COO) of PT Arwana Citra Mulia Edy Suyanto when found Industry.co.id in Jakarta, some time ago.

"This year we target Rp1.9 trillion in sales with a net profit of Rp150 billion or grow 15 percent from the previous year," said Edy.

He added that the performance in 2017 is proud, the company still able to print double digit sales growth from Rp1, 51 trillion to Rp1, 73 trillion, with net profit grew 35 percent from Rp90 billion to Rp120 billion.

"Performance in 2017 proves that Arwana has successfully implemented the 'Lean Manufacturer' strategy which is more efficient in terms of cost and increased productivity," he said.

In addition, added Edy, Arwana's foresight successfully entered the upper middle segment through the brand 'Uno' to complement Arwana products that have been focusing on the middle to lower segment.

"The first quarter of 2018 performance is still 'on the track' as our projection grows close to double digits for sales," explained Edy.

Edy said, the company has prepared four steps to expand its market share, among others, first, to strengthen domestic distribution network by opening sub distributors in Aceh, Kupang and Ambon.

"The three sub distributors are complementing 45 sub existing distributors," he added.

Second, expanding the market outside Indonesia with exports to Malaysia, Pakistan, South Korea, Philippines, Brunei Darussalam, Mauritius, and Thailand.

Third, enter the upper middle segment through Uno products. "Fourth, launching new products with new sizes," said Edy.

Currently, Arwana produces floor tiles with sizes ranging from 20x20 sqm, 25x25 sqm, 40x40 sqm, 50x50 sqm, and 20x25 sqm, 25x40 sqm, and 25x50 sqm.

"We are grateful for Uno's products to get very positive feedback from the market so that the composition has reached 40 percent of our total product portfolio," he said.

Therefore, Edy hopes that the government will help improve the competitiveness of the national ceramics industry through the reduction of gas prices, the increased use of domestic products through government projects, and government support for safe guard implementation of imported ceramics.

News Comment

Today's Industry

President Jokowi Inspects Prices at Danga Market, East Nusa Tenggara

Rabu, 06 Desember 2023 - 20:43 WIB

President Jokowi Inspects Prices at Danga Market, East Nusa Tenggara

President Joko “Jokowi” Widodo Tuesday (12/05) visited Danga Market in Nagekeo regency in Nusa Tenggara Timur province to inspect prices of basic necessities. The President pointed out that…

President Jokowi Enjoys Playing Football with NTT Residents

Rabu, 06 Desember 2023 - 20:39 WIB

President Jokowi Enjoys Playing Football with NTT Residents

The Wae Kesambi Football Field in Batu Cermin Village, Komodo District, West Manggarai Regency, East Nusa Tenggara (NTT) Province was busy with people on Monday (12/04). People were gathering…

President Jokowi Inspects Bulog Warehouse in Labuan Bajo

Rabu, 06 Desember 2023 - 20:35 WIB

President Jokowi Inspects Bulog Warehouse in Labuan Bajo

President Joko “Jokowi” Widodo on Monday (12/04) arrived at Komodo Airport, Labuan Bajo, East Nusa Tenggara province for a working visit. Upon his arrival at 04:30 p.m. Central Indonesian…

President Jokowi Applauds Gov’t Success in Hosting FIFA U-17 World Cup 2023

Rabu, 06 Desember 2023 - 20:32 WIB

President Jokowi Applauds Gov’t Success in Hosting FIFA U-17 World Cup 2023

President Joko “Jokowi” Widodo expressed appreciation for Indonesia’s success in hosting the 2023 FIFA U-17 World Cup. The President said that Indonesia received praise from FIFA for successfully…

Ilustrasi bank tanah di Jakarta

Rabu, 06 Desember 2023 - 20:27 WIB

President Jokowi Launches E-Land Certificate

President Joko “Jokowi” Widodo Monday (12/04) launched and symbolically handed over electronic land certificates (e-land certificates) to all recipients in all over Indonesia at the State…