Target Sales Rp1, 9 Trillion, PT Arwana Citra Mulia Prepare Four Strategic Steps

INDUSTRY.co.id - Jakarta, PT Arwana Citra Mulia Tbk, is optimistic that Arwana and Uno market will continue to grow amid improving public purchasing power and commodity price improvement in 2018.

This was conveyed by Chief Operating Officer (COO) of PT Arwana Citra Mulia Edy Suyanto when found Industry.co.id in Jakarta, some time ago.

"This year we target Rp1.9 trillion in sales with a net profit of Rp150 billion or grow 15 percent from the previous year," said Edy.

He added that the performance in 2017 is proud, the company still able to print double digit sales growth from Rp1, 51 trillion to Rp1, 73 trillion, with net profit grew 35 percent from Rp90 billion to Rp120 billion.

"Performance in 2017 proves that Arwana has successfully implemented the 'Lean Manufacturer' strategy which is more efficient in terms of cost and increased productivity," he said.

In addition, added Edy, Arwana's foresight successfully entered the upper middle segment through the brand 'Uno' to complement Arwana products that have been focusing on the middle to lower segment.

"The first quarter of 2018 performance is still 'on the track' as our projection grows close to double digits for sales," explained Edy.

Edy said, the company has prepared four steps to expand its market share, among others, first, to strengthen domestic distribution network by opening sub distributors in Aceh, Kupang and Ambon.

"The three sub distributors are complementing 45 sub existing distributors," he added.

Second, expanding the market outside Indonesia with exports to Malaysia, Pakistan, South Korea, Philippines, Brunei Darussalam, Mauritius, and Thailand.

Third, enter the upper middle segment through Uno products. "Fourth, launching new products with new sizes," said Edy.

Currently, Arwana produces floor tiles with sizes ranging from 20x20 sqm, 25x25 sqm, 40x40 sqm, 50x50 sqm, and 20x25 sqm, 25x40 sqm, and 25x50 sqm.

"We are grateful for Uno's products to get very positive feedback from the market so that the composition has reached 40 percent of our total product portfolio," he said.

Therefore, Edy hopes that the government will help improve the competitiveness of the national ceramics industry through the reduction of gas prices, the increased use of domestic products through government projects, and government support for safe guard implementation of imported ceramics.