Indonesian Coffee Has Opportunity to Enter the Canadian Market

By : Herry Barus And Aldo Bella Putra | Thursday, May 24 2018 - 23:15 IWST

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INDUSTRY.co.id - Jakarta - The government is eyeing the opportunity to increase Indonesian specialty coffee exports to the Canadian market, by organizing "Indonesian Specialty Coffee: From Farm to Cup in British Columbia, Vancouver", Canada.

Head of Indonesian Trade Promotion Center (ITPC) Vancouver Rafika Arfani said that it sees the potential increase of Indonesian coffee exports typical, along with the increased consumption of Canadian society against these commodities.

"Consumption of Canadian coffee in the age range 18-79 years to reach 71 percent. We expect Indonesian coffee will be increasingly consumed in Canada," said Rafika, in a written statement received on Thursday (24/05/2018).

A total of 80 coffee activists such as coffee makers, coffee importers, coffee shop owners, coffee enthusiasts, media and 'influencers' attended the event, which was also filled with coffee cupping / tasting tests.

"This event aims to facilitate the Indonesian coffee supplier with a potential Canadian buyer as well as introduce Indonesian coffee to the Canadian community," said Rafika.

Meanwhile, Indonesian coffee suppliers who attended were coffee farmers of Aceh Gayo from Takengon who represented five cooperatives namely Meukat Gayo Cocktail, Kokowagayo, KSU Arinagata, Orang Utan Coffee, and Redelong Organic Cooperative and representatives of PT Sulotco who introduced Toraja coffee.

The present coffee activists can communicate directly with farmers to find out how Indonesian coffee is produced.

All the coffee suppliers who attended the event were partners of the Canada-Indonesia Trade and Private Sector Assistance (TPSA) which is a joint project between the Ministry of Commerce and Global Affairs Canada.

Noted, the value of Canada's coffee imports from the world during the year 2017 reached 1.29 billion US dollars, up 8.10 percent compared to 2016 which amounted to 1.19 billion US dollars.

Most Canadian coffee imports are supplied from the United States 428.6 million US dollars, Colombia 231.5 million US dollars, Brazil 145 million US dollars and Guatemala 96.70 million US dollars.

While the value of Indonesia's coffee exports to the world in 2017 recorded reached 34.45 million US dollars, up 6.1 percent compared to the previous year recorded 32.45 million US dollars.