Indofood Becomes Official Partner of the 2018 Asian Games

By : Ridwan And Aldi Firhand. A | Saturday, May 26 2018 - 22:27 IWST

PT Indofood Sukses Makmur Tbk (INDF (Foto Istimewa)
PT Indofood Sukses Makmur Tbk (INDF (Foto Istimewa)

INDUSTRY.co.id - Jakarta, As one of the national food companies in Indonesia, PT Indofood Sukses Makmur Tbk, through its three brands namely Indomie, Pop Mie, and Indomilk, expressed its support as an official partner in the implementation of the Asian Games 2018.

Director of PT Indofood Sukses Makmur Tbk, Axton Salim said, we are happy and proud to participate in Asia's biggest sporting event, the 2018 Asian Games.

"As a company that helps provide food and nutrition solutions, Indofood consistently provides a wide range of support to national sports activities such as football, badminton and running," said Axton Salim in Jakarta (25/5/2018).

He added that sports activities also have a positive impact and have basic values ​​that are important to be grown from generation to generation as the nation's successor.

Indofood initiated the movement 'Unite Determination and Spirit of Indonesia' by inviting the community to unite the determination and spirit of supporting the national team that competed as well as a good host for the success of the 2018 Asian Games.

"We move forward together as one nation, fight for one goal, for Indonesia," he said.

Meanwhile, Director of PT Indofood CBP Sukses Makmur Tbk, Taufik Wiraatmadja stated, Group Consumer Branded Product (CBP) welcomed the cooperation with the Asian Games.

According to him, this cooperation can be an important momentum for our brands namely Indomie, Pop Mie, and Indomilk in unifying and spreading the spirit to the younger generation of sports fighters of the Asian Games.

"We also support the Satukan Kesad and Satukan Semangat program, through two instant noodle products, we are doing a marketing breakthrough that we believe can enliven and remind the public at Asia's biggest sporting event that boasts of Indonesia," Taufik concluded.

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