First Semester 2018, Honor Indonesia Record Sales Satisfactory
By : Hariyanto And Aldo Bella Putra | Friday, July 20 2018 - 16:00 IWST
Tiga produk Smartphone Honor
INDUSTRY.co.id - Jakarta - After officially entering the Indonesian market in March 2018, Honor announced its sales results in Indonesia for the first half of 2018 by gaining outstanding achievement with an amazing monthly growth of 100%.
This amazing achievement is inseparable from the best innovation embedded in every smart phone produced by Honor and the competitive price offered for enthusiasts. Working closely with leading e-commerce companies in Indonesia, such as Shopee and Lazada, Honor continues to show satisfactory sales performance.
In April, Honor 9 Lite sold out in just one minute alone in its first Flash sale at Shopee and broke the record by selling over 3,500 phones in the first minute in its second flash sale. In May, Honor 7X sold out in just 15 seconds in its first Flash sale at Lazada, while in June, Honor 7A also sold out at its first Flash sale at Shopee, with sales of more than 1,000 units in the first minute.
Recently, in the inaugural flash sale of Honor 7S at Lazada held on July 11, Honor once again scored the amazing achievement that this smart phone sold out within 25 minutes, this achievement marks the success of the honorific flash phone honor that the fourth time respectively
Aiming to strengthen sales performance and maintain competitiveness in the homeland market, Honor will introduce its flagship flagship in 2018, Honor 10, to be officially launched on July 25, 2018.
"We are proud and excited about our achievements which show positive response from Indonesian consumers, one of the most important markets for us," said James Yang, Honor Indonesia President through an official statement received by INDUSTRY.co.id, Friday (20 / 7/2018).
"We believe that Honor is able to achieve the target to be in the ranks of three best smart phone manufacturers in Indonesia within the next three years. Our strategy in the near future is to introduce our best flagship in 2018, which is Honor 10. "
Honor 10 is equipped with two key innovations in smartphones, a two-lens camera powered by AI (Artificial Intelligence) artificial intelligence in the smart phone industry as well as innovative design that features 3D glass with nano-sized optical layers on the back.
These features will enhance a more advanced multimedia experience for the users aside from presenting a modern outward look of the phone. In various countries where this phone has been launched, Honor 10 has recorded sales of 3 million units.
Not only in Asia, Honor also succeeded in achieving growth for spectacular global market in the first half of 2018, by successfully recorded an increase in sales volume from year to year to 150% in international markets outside of China.
In May 2018, Honor succeeded in surpassing Apple and became the smart phone brand with Russia's second largest sales volume, having stood firmly in third position over the previous 13 months. Honor also includes the fastest growing electronic brand (e-brand) with an increase in sales volume and revenue of 300% by mid 2018.
In Europe, Honor showed impressive results with a growth of 200% for sales volume in the UK and 50% in Spain. While in China, Honor is the number one electronic brand (e-brand) in 2017, in terms of sales performance.
In the United States and Europe, Honor also grew significantly in Black Friday last year, and Honor also became the third largest mobile phone brand in Russia, judging by its market share. With abundant support from around the world, Honor is committed to continuing to provide the best user experience by bringing state-of-the-art technology devices at competitive prices to consumers.