Throughout GIIAS 2018, Mitsubishi listed 4,509 SPK

By : Ridwan And Aldi Firhand | Monday, August 13 2018 - 21:00 IWST

Mitsubishi Xpander (Ist)
Mitsubishi Xpander (Ist)

INDUSTRY.co.id - Jakarta, PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) booked a total of 4,509 vehicle booking letters (SPK) in the 2018 Gaikindo Indonesia International Auto Show (GIIAS) event.

This achievement exceeded the company's sales target at the beginning of the exhibition of 3,500 units.

In detail, orders for Mitsubishi vehicles in GIIAS 2018 are still dominated by Xpander 2,689 units (60 percent), Pajero Sport 1,584 units (35 percent). The remaining 5 percent are orders from Outlander Sport, Mirage and Triton.

"We have achieved very good achievements in GIIAS, especially for our flagship Xpander and Pajero Sport models," said PT MMKSI President Director Kyoya Kondo in a press release in Jakarta on Monday (08/13/2018).

Kondo added, after one year of being introduced in Indonesia, Xpander proved to have a special place in the hearts of consumers.

"Proven Xpander's sales exceeded the target given by GIIAS," he explained

In addition, Kondo added, the Pajero Sport SUV model also received an extraordinary response with twice the target.

"In addition, the awards we received at GIIAS motivated us to improve services from various aspects," he said.

Xpander sales in GIIAS 2018 are dominated by the Ultimate A / T variant of 46 percent, while the Pajero Sport model is dominated by the Dakar 4x2 variant (60 percent).

During GIIAS 2018, MMKSI provided three units of test drive vehicles, namely the Pajero Sport Dakar 4x2, Xpander Ultimate A / T and Sport A / T. In 11 days we got 827 test drive participants, with the dominance of the models in demand, namely Xpander Ultimate A / T and Pajero Sport Dakar 4x2 A / T.

News Comment

Today's Industry

Southeast Asia TRENDER Report 2020

Kamis, 03 Desember 2020 - 13:15 WIB

ZALORA Launches Inaugural Southeast Asia TRENDER Report

The report seeks to answer retail e-commerce conundrums for fashion, beauty and lifestyle segments in the region that have been further fuelled by the ongoing pandemic.

PATA Face of the Future 2021

Kamis, 03 Desember 2020 - 12:15 WIB

Submissions Invited for PATA Face of the Future 2021

PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.

Hotel Resonance Taipei, Tapestry Collection by Hilton

Kamis, 03 Desember 2020 - 11:45 WIB

Hilton Launches First Hotel under Tapestry Collection in Asia Pacific

Square International Stays Corp, a subsidiary of Prince Housing & Development Corp, under a franchise agreement with Hilton.

Daniel J. Blanchett is an English and Emotional Intelligence lecturer at President University in Cikarang and is currently pursuing a Masters in Management Technology

Selasa, 01 Desember 2020 - 06:00 WIB

Leveraging Business Opportunities through the Push-Pull-Moring Model in a COVID-19 World

Utilizing the Push, Pull, Mooring model (PPM) businesses can identify and take advantage of customer dissatisfaction in the marketplace by competitors.

Oleg Mogilevsky - Product Marketing Manager at Check Point Software Technologies (Photo by Linkedin)

Selasa, 10 November 2020 - 11:00 WIB

Five Reasons to Reevaluate Your Endpoint Protection

With the new emerging threats caused by remote working standards, security professionals need to reevaluate their approach to protecting endpoints. In order to do so, it’s vital that organisations…