Aim for Millennial Generation, Pertamina Launching My Pertamina Loyalty Program at GIIAS 2017
By : Ahmad Fadli And Aldi Firhand. A | Tuesday, August 15 2017 - 07:54 IWST
Pertamina Launching My Loyalty Program in GIIAS 2017
INDUSTRY.co.id - In the automotive exhibition GAIKINDO Indonesia International Auto Show 2017, Pertamina Persero launched a new program called "My Pertamina Loyalty Program" an application that will facilitate consumers who have used Pertamina products.
"This is an application where all our customers get points when buying our products," said Senior Vice President of Fuel Marketing and Distribution Pertamina Gigih Wahyu Hari Irianto recently.
Gigih tells customers who buy any Pertamina products such as BBM, lubricants or LPG, are entitled to this point. Later that point can be spent on the products available in My Pertamina.
My Pertamina Loyalty in the form of this card also serves as an electronic money, and is connected with many tenant retail and services with the points system. Targeted until the end of 2017 this program will apply at all gas stations in Jabodetabek.
In the early stages, the program will pass the market test at seven gas stations. Among them are the Kuningan Rasuna Said gas station, MT. Haryono gas station., South Kemang gas station, Pondok Indah gas station and Lenteng Agung gas station.