Danamon Peduli Foundation Promotes the People's Market Festival in Banjarmasin

By : Herry Barus And Aldo Bella Putra | Thursday, September 20 2018 - 15:00 IWST

Restu Pratiwi Ketua Umum Yayasan Danamon Peduli (Foto Dok Industry.co.id)
Restu Pratiwi Ketua Umum Yayasan Danamon Peduli (Foto Dok Industry.co.id)

INDUSTRY.co.id - Banjarmasin-Danamon Peduli Foundation ("Danamon Peduli") once again held the Banjarmasin 2018 Folk Market Festival (FPR), entitled "Bakukung ka Pasar" or which means an invitation to visit traditional markets / people.

The FPR Banjarmasin which also serves as the closing of the national campaign Exploring the Nusantara People's Market in 2018 is fully supported by the Banjarmasin City Government and the Campus Art Workers Communication Forum (FKPSK).

Six universities were registered in the FKPSK namely Lambung Mangkurat University; Islamic University of Kalimantan Arsyad Al-Banjari; Banjarmasin State Polytechnic; Antasari State Islamic University Banjarmasin; and the Indonesian College of Information Management and Computer Science Banjarmasin.

The FPR Banjarmasin event was also attended by the Director of Distribution and Logistics Facilities of the Director General of Domestic Trade of the Ministry of Trade of the Republic of Indonesia, Sihard Hadjopan Pohan SH, MM ,; Governor of South Kalimantan, represented by Assistant for Economic and Development Affairs Ir. Hermansyah, M.Sc; Banjarmasin Mayor, H. Ibnu Sina, S.Pi, M. Si; Head of the Banjarmasin City Trade and Industry Office Drs. H. Khairil. M. Si; Chairperson of the Danamon Peduli Foundation Restu Pratiwi; and Chairman of the People's Market Festival Committee Banjarmasin Novyandi Saputra.

The People's Market Festival is part of the national campaign "Explore the Nusantara People's Market" which was initiated in 2015 by Danamon Peduli. This event aims to increase public involvement, especially local communities that grow organically in the community in the development of the people's market. Through the People's Market Festival, Danamon Peduli wants to convey a social message, namely the importance of the value, role and existence of the people's market which is packaged in creative, educational and cultural activities.

"Danamon Peduli specifically takes on the role of a government partner in revitalizing the people's market. Basically we complement each other and complete government work programs that focus on market development. Through the national campaign Explore the Archipelago People's Market and our People's Market Festival to try to promote diversity and market wealth in Indonesia. One of the nation's assets that we have is the floating market in Banjarmasin. Through the FPR, we encourage local governments and local communities to work together to prepare people's markets that are able to answer the needs of consumers, namely capable of economic aspects and also as a socio-cultural space and as a destination for recreation or regional tourism. At FPR Banjarmasin, there are many universities participating to enliven this event. This is a privilege at the FPR this time in Banjarmasin and also shows the concern of universities for the people's market issues, "explained Restu Pratiwi, Chairperson of Danamon Peduli Foundation.

Banjarmasin FPR has been held since August 19 to September 15-16 2018 as the highlight of the event. Supported by Heru Prasetya, cultural activist from Solo, as well as 49 communities from various cross-sectors hundreds of volunteers as programmers. Banjarmasin FPR was enlivened with a series of activities at Kuripan Market, Blauran Market, and Siring Tendean Floating Market, such as cleaning the market, various workshops for the community (photography, short films and Sasirangan crafts), watching with community market documentaries, photo competitions, check free health and blood donations, art installations, photo exhibits of mural paintings and various competitions and various local cultural arts performances.

"We were very impressed with the enthusiasm and totality of the local community and the young generation gathered in the Banjarmasin Campus Art Workers Communication Forum. We are witnesses to the enthusiasm and concern of the younger generation to promote their markets. The community and the young generation proved to be able to make the market as a stage and storefront of the wealth of Banjarmasin City to be disseminated throughout Indonesia, even the world. In our opinion, the process to increase the dignity of the people's market is not enough if done by the government, but the involvement and empowerment of the local community also plays a very important role, "Restu concluded.

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