Cosmetics Product Development Effect on Marketing Strategy and Consumer Behaviour

By : Rashelia Pasca Dwiton | Saturday, February 06 2021 - 13:00 IWST

Rashelia Pasca Dwiton - Student of MM Tech President University Batch 5
Rashelia Pasca Dwiton - Student of MM Tech President University Batch 5

INDUSTRY.co.id - In 2018, Korean cosmetics has worldwide effect on how developer in cosmetics company would have the ideas to create or developing their existing products. Most cosmetics company change their traditional face mask into more likely mask sheet just like Korean style market. However, the change is constant. To be able to compete against competitors, most of Indonesian local company change the strategy to sell their beauty products. They have changed the way they presented the ads, as well as the packaging of cosmetics product they launch. Some of them also work in bound with e-commerce to be able reach their market target widely and unlimited bounds. Some of them also tag along with Korean stars to present their product on the ads, for example Dita Karang from Bali who debuted with Korean girl group “Secret Number” to present the brand of Nacific Cosmetics Indonesia. Before her, Nacific Cosmetics have paired with Chanyeol “EXO”. More example like ”NCT” on the various Indonesian product ads on TV like Nu Green Tea and NEO Coffee (Lucas “NCT”) also bring the hype of the goods to be sold well on the market. For e-commerce strategy itself, SHOPee Indonesia has been actively pairing their BIG EVENT with the present of Korean girl and boy group such as GFRIEND, BLACKPINK, Red Velvet, GOT7, Stray Kids, and many more. Their presence is welcomed huge anticipation by not only Indonesian fans, but also fans worldwide. Developer in the cosmetics product always find their way to compete against Korean market not only the ads or selling strategy but also in the composition of its products. They always do the research in their own lab to test each of ingredients and present it in their newest launched cosmetics product to gain support and love from their young to old generation of their market target. In that way, local cosmetics product can stand in a line with Korean cosmetics product.

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