Creating Intelligent Packaging Solutions For a Global Market

By : Nata Kesuma | Friday, October 29 2021 - 20:45 IWST

Golden Pak’s packaging equipment is exported to more than 60 countries and regions including the United States, Germany, Japan and Russia
Golden Pak’s packaging equipment is exported to more than 60 countries and regions including the United States, Germany, Japan and Russia - Located in the beautiful coastal city of Qingdao, Golden Packaging (Golden Pak) has many years of rich service experience in the ice cream industry, as well as providing all kinds of packaging equipment for many leading enterprises in the cold beverage industry such as Meiji, Wall's, Nestle, Yili, Mengniu, Bright Dairy, Hongbaolai, and Baxi.

Golden Pak’s equipment is also exported to more than 60 countries and regions including the United States, Germany, Japan and Russia. With the support of Mitsubishi Electric and Qingdao Keling, they not only develop and upgrade special equipment for horizontal feeding, organizing, packaging, sorting and palletizing for many industries such as food and medicine industries, but also create a comprehensive solution for the packaging process by using the [email protected] framework.

In the years following 2000, the packaging industry in China developed

very rapidly: on the one hand, packaging equipment could help customers reduce labor costs and improve the level of hygiene with the popularization of automation technology; on the other hand, a group of large enterprises emerged due to strong market demand.

The traditional mode of small workshops could not adapt to large-scale production and standardized operation, and there was an urgent need for automation equipment with higher production efficiency. Golden Pak closely followed the development pace of their customers.

With their stable product quality and timely responses, they had caught up with the “fast track” of the packaging industry and quickly opened up new opportunities in food and CPG industries.

After that, with technical support from Mitsubishi Electric and Qingdao Keling, they focused on  the development of non-standard, customized products to provide more value and services to meet the demand from their customers in the cold beverage and pharmaceutical industries.

In such a highly competitive market, Golden Pak has always maintained their excellent product quality, reasonable prices, stylish design and comprehensive services that already won them the trust and praise of their customers as they have steadily moved forward in both foreign and domestic markets! Nowadays, the export ratio of their products is higher than 50%, mainly to developed countries as far afield as Germany, the United States, the United Kingdom, France, Canada, Australia, Poland, the Czech Republic, Japan, and South Korea as well as sales throughout Asia, Africa and South America.

To support this Golden Pak has opened a joint venture manufacturing plant in Indonesia to manufacture, sell and provide services locally, stepping towards a global production capability. Often the level of customers represents the strength of a company and this is especially true for Golden Pak: at present, they are working with top companies in the domestic and international food and pharmaceutical industries such as Unilever, Nestle, Wall's, Yili Group, Mengniu Group, Wandashan, but also not to miss mentioning New Hope, Charoen Pokphan, Hsu Fu Chi, Want Want, Baiyunshan, Nice, Sanjin Pharmaceutical Company Limited, and COFCO.

“About 5% of Chinese private enterprises survive only for 10 years, and the average life span of small and medium-sized enterprises in the United States is less than 7 years, which indicates that it is not easy for private enterprises to do a good job. Golden Pak has been there for eighteen years. Many employees have been with the company through thick and thin. Yet the company has always been energetic, as we take 'creating value for customers' as our business tenet, which is consistent with Mitsubishi Electric's values.” said Jin Weijian, General Manager of Qingdao Golden Packaging Machinery Co.Ltd.

From packaging equipment and integration with the customer's production systems, to providing back-end packaging engineering and comprehensive services, Golden Pak helps customers increase production, reduce costs, ensure sanitary conditions, and realize value creation and enhancement.

“We want to have a place in China's packaging machinery industry and make Golden Pak an influential brand in the industry.” Jin Weijian is confident about their corporate goals. The improvement of technical capabilities is not limited to successfully completing the production task of a certain process, but also to optimize the structural design and improve the compatibility of the system. In the words of Jin Weijian, “Achieve optimal quality and price”.

After the new development ideas were determined, Golden Pak fully adopted Mitsubishi Electric products. This seemingly ‘expensive’ strategy was the most ‘beneficial’. In recent years, the competition in packaging industry has been particularly fierce. Packaging equipment components have become more and more expensive, but the prices of whole machines are declining.

“Mitsubishi Electric's products are stable in quality but with high prices, and end users want to buy inexpensive equipment. As a packaging equipment manufacturer, it is extremely hard to balance this contradiction, while obtaining reasonable profits, and ensuring the quality of the equipment. Fortunately, Mitsubishi Electric and Keling help us control costs through reasonable configuration and solve problems using their technology, so we have a strong base for competing,” Jin Weijian explained.

The technical support from Keling and Mitsubishi Electric was an important foundation for Golden Pak's transformation and a critical factor in helping users to upgrade their processes.

"Golden Pak design the machines, while Mitsubishi Electric and Keling provide electrical and system design support. This collaboration enhances the co-operation between both the electrical and mechanical areas, with a future focus to add sorting equipment and box filling machines thus providing solutions for the entire back-end packaging." In this way, Golden Pak has transformed from a single equipment supplier to a packaging engineering provider.

The installation of an automatic Baumkuchen packaging line at a customer’s site illustrates the effectiveness of these joint solutions by Golden Pak, Mitsubishi Electric and Keling.

The project lasted for two months with Keling's engineer Mr.Yang being stationed at the site, and Mitsubishi Electric's technicians and experts on-hand to provide support.

Mr.Yang said, "Sharing success with customers is our philosophy. Mitsubishi Electric has been rolling out many reliable and convenient solution packages in recent years. They support manufacturers to adopt concepts that can create more value for customers."

This Baumkuchen packaging production line and the back-end project with multi-belt packaging adopted advanced technology and industry leading solutions.

The production line has automatic sorting and feeding, automatic deoxidizer and labeling, automatic pillow packing, parallel spider robots, automatic boxing, various testing stations and other packaging elements. The integrated main controller watches over the entire process to maintain stability and to ensure things run smoothly.

Mitsubishi Electric not only has a full factory automation product line (from PLCs to industrial robots and processing machines, etc.), but it also has created the [email protected] digital manufacturing concept based on nearly a hundred years of manufacturing experience, built on a system framework and standards for creating intelligent factories.

"I hope that Mitsubishi Electric will strengthen its understanding of the industry and invest in science and technology, at the cutting edge of the packaging process, to support the needs of end users and promote the application and expansion of production lines, production workshops, and even the application of products and solutions for the whole plant." Jin Weijian has extremely high expectations for Mitsubishi Electric.

He said that once all production lines start to use Mitsubishi Electric's technology, the stability of the packaging equipment will be better guaranteed.

News Comment

Today's Industry

PT Autopedia Sukses Lestari Tbk (“ASLC”)

Selasa, 18 Januari 2022 - 23:55 WIB

ASLC Remains Optimistic, Continues IPO Plan

PT Autopedia Sukses Lestari Tbk (“ASLC”) a company engaged in the automotive sector, ranging from car and motorcycle auctions, online car buying and selling, and car and motorcycle price…

Genetech Biotechnology, the exclusive distributor of Citrea

Selasa, 18 Januari 2022 - 23:20 WIB

Genetech Biotechnology Launches Four Exclusive Promo Bundles For Citrea In Celebration Of Chinese New Year

Genetech Biotechnology, the exclusive distributor of Citrea, launches four exclusive promo bundles to celebrate Chinese New Year. The four bundle sets, The Prosperity Bundle, The Pampering Duo,…

The International Labour Organization (ILO)

Selasa, 18 Januari 2022 - 22:50 WIB

ILO downgrades labour market recovery forecast for 2022

he International Labour Organization (ILO) has downgraded its forecast for labour market recovery in 2022, projecting a deficit in hours worked globally equivalent to 52 million full-time jobs,…

Check Point Software Technologies (Images by Acclaim)

Selasa, 18 Januari 2022 - 22:10 WIB

New Requirements in the Wake of Omicron have led to Increased Dark Market Activity Around Fake Covid Certificates

Check Point Research has warned of a resurgence in counterfeit test and vaccination certificates amid a new wave of infections driven by the Omicron variant of COVID-19. Forged certificate vendors…

DBS Bank Ltd.

Selasa, 18 Januari 2022 - 21:37 WIB

DBS Bank tops Debtwire Asia Pacific (ex Japan) Loans League Table for Green and Sustainability-Linked Mandated Lead Arranger

DBS Bank has ranked first in Debtwire’s Asia Pacific (ex Japan) loans league table for its role as Green and Sustainability-Linked Mandated Lead Arranger (MLA) for the full year 2021. This…