Pursue Target of 20 Million Foreign Travelers, This Year Indonesia Tourism Industry Rise 8 Level

By : Kormen And Aldi Firhand. A | Saturday, August 19 2017 - 21:48 IWST

Wonderful Indonesia Tourism Bus
Wonderful Indonesia Tourism Bus

INDUSTRY.co.id - Jakarta, Wonderful Indonesia Co-branding Forum (WICF) is the first event organized by Ministry of Tourism (Kemenpar).

This activity is an effort to invite big, medium and small company brands across the country to collaborate through co-branding partnership with WI or PI brand in order to succeed the target of 20 million foreign tourist arrivals (tourists) in 2019.

To succeed WICF program so far has been done signing Memorandum of Understanding (MoU) between Ministry of Tourism with brand (company) which have reached agreement of cooperation co-branding partnership.

Co-branding partnership as a collaboration between two different brands that aims to increase the brand value of both. Through co-branding will create a synergy where 1 + 1 instead of 2, but can be 3 or more. That is, said Menpar Arief Yahya, 'the whole is the bigger than the parts', combined results greater than the number of parts of its parts. By cobranding the brand equity strength of both brands will be multiplied.

Minister Arief Yahya gave appreciation of WICF which was based on the spirit of Indonesia Incorporated.

According to him, branding Indonesian tourism can not be done alone by Kemenpar.

To realize the brand of WI in the global market and PI brand in the domestic market requires togetherness and synergy of all elements of the nation within the framework of Indonesia Incorporated.

"With the collaboration and working together we will 'Bigger-Broader-Better together", said Tourism Minister Arief Yahya to editor of Industry.co.id last week.

Minister Arief Yahya explains, this co-branding partnership initiative was launched to take advantage of the momentum of skyrocketing performance of WI / PI brand seen from WI / PI brand equity is now very strong as a result of development (building brand) for last 2.5 years.

"Brand WI / PI is now increasingly skyrocketed amid declining performance of regional competitor brands.

In 2013, the WI brand is practically unknown in the world for being in position 70 in the Travel and Tourism Competitiveness Index (TTCI) issued by the World Economic Forum (WEF).

In 2015 our ranking rose rapidly in position 50 of a total of 141 countries, and this year rose 8 ranks to the 42nd position of the world.

Interestingly, Indonesia's tourism performance rose 8 levels, while Malaysia dropped 2 places in 26th position, Singapore also dropped 2nd place and Thailand rose only 1 place on board 34.

Not only that, now brand WI has become a global brand because our exposure in foreign countries is quite massive as the bus fleet in the 2016 European Cup and billboards in Times Square New York, "said Arief Yahya.

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