Wow, Alibaba Books Rp 342 Trillion Sales in One Day
By : Ahmad Fadli Dan Aldo Bella Putra | Monday, November 13 2017 - 19:30 IWST
INDUSTRY.co.id - Jakarta - China's e-commerce giant, Alibaba managed to reap sales up to US $ 25.4 billion or Rp 342.9 trillion (exchange rate Rp 13,500 / US $) in just 24 hours. So November 11, 2017 crowned as the biggest shopping day on earth.
On the same day last year, sales could only reach US $ 17.8 billion. That means there is a rise to 40%, beating Black Friday or Cyber Monday. Similarly, as quoted from CNNMoney, Sunday (12/11/2017).
As is known, November 11 is Singles Day or Singles Day in China. In 2009, Alibaba transformed the day as a massive discount festival.
Beginning the target market of Chinese society, now the festival has spread to many countries. Among these are Southeast Asia through Lazada (a subsidiary of Alibaba), Zalora and Shopee.
How not, consumers are so enthusiastically involved in this festival. Within the first 2 minutes, sales had reached US $ 1 billion. The next 13 hours is up to US $ 18 billion.