Pamper Women Consumers, MatahariMall.com Launches O2O Loyalty Points Feature

By : Chodijah Febriyani And Aldo Bella Putra | Thursday, November 16 2017 - 19:00 IWST

Hadi Wenas CEO MatahariMall.com
Hadi Wenas CEO MatahariMall.com

INDUSTRY.co.id - Jakarta - MatahariMall.com as one of the local eCommerce in Indonesia continues to strive to understand the consumer in order to deliver products and services that suit your needs.

According to Hadi Wenas CEO of MatahariMall.com, "Based on the data we received, we concluded that in general the woman is smart shopper.When shopping online, consideration is quite diverse and not only fixated on one factor," he said through a press release received by Industry.co.id, Wednesday (15/11/2017).

Known, based on data MatahariMall, 29 percent of female consumers who shop online aged 18-25 years, and 49 percent aged 26-35. When visiting an online shopping site, at least they are browsing 1.5 times longer than men and open 1.7 times more pages than men before shopping. For that, a unique service innovation is certainly needed to attract the interest of female consumers.

Seeing this, MatahariMall pays special attention to understanding women's shopping needs and enters its third year; MatahariMall launches a new feature, Loyalty Online to Offline (O2O), which offers consumers points for each transaction.

"Looking at the interest of female consumers over the more value earned while shopping online, we launched the Loyalty O2O (Online-to-Offline) feature. O2O Loyalty feature can be directly used in various merchants and inter platform. We want to give more profit in shopping for Indonesian women," said Hadi Wenas CEO of MatahariMall.com.

The O2O (Online-to-Offline) Loyalty feature is a feature where the consumer earns points for each transaction, and that point can be redeemed not only in the next Online transaction but also in more than 2000 Offline outlets throughout Indonesia.

Consumers can even redeem points for purchases in Offline outlets with diverse categories, ranging from food, beverage, entertainment, finance, even occupancy. With this innovation, MatahariMall will continue to be creative to deliver the best service and products to consumers, as well as being the right shopping place for the women of today's Indonesia.

News Comment

Today's Industry

Mekeng Partai Golkar (dok Partai Golkar)

Senin, 28 Mei 2018 - 16:30 WIB

Golkar of East Indonesia Asks President Jokowi to Set Airlangga as a Companion in 2019

Jakarta - The Chairman of the Golkar Party Electoral Commission Election Melkias Marcus Mekeng said all the cadres of Golkar East Indonesia wanted President Joko Widodo to appoint Golkar Party…

BAZNAS (Foto Dok Industry.co.id)

Senin, 28 Mei 2018 - 16:00 WIB

Potential Zakat Fitrah in Lebak Banten Rp700 Million

Lebak - Chairman of National Amil Zakat Agency (Baznas) Lebak H Eri Rahmat said the potential of zakat fitrah in this area reached Rp700 million.

Perry Warjiyo Gubernur Bank Indonesia (Foto Dok Industry.co.id)

Senin, 28 Mei 2018 - 15:30 WIB

BI Anticipates Capital Outside of FOMC Meeting

Jakarta - Bank Indonesia said it is continuing to increase monitoring and mitigation of potential foreign capital outflows that could undermine the rupiah exchange rate, especially ahead of…

Menkeu Sri Mulyani (Foto Dok Industry.c.id)

Senin, 28 Mei 2018 - 15:10 WIB

Finance Minister: BSF Is Active When Economic Conditions In Beware

Jakarta - Finance Minister Sri Mulyani Indrawati said the initiative "Bond Stabilization Framework" (BSF) will be active if based on the Financial System Stability Committee (KSSK) assessment…

Panen Padi (Foto Dok Industry.co.id)

Minggu, 27 Mei 2018 - 22:30 WIB

City of Bekasi Generates 3,325 Ton of Rice

Bekasi - Agriculture Agency of Bekasi City, West Java, noted that rice fields in the local area produce 3,325 tons of rice harvested within a year.