Pamper Women Consumers, MatahariMall.com Launches O2O Loyalty Points Feature

By : Chodijah Febriyani And Aldo Bella Putra | Thursday, November 16 2017 - 19:00 IWST

Hadi Wenas CEO MatahariMall.com
Hadi Wenas CEO MatahariMall.com

INDUSTRY.co.id - Jakarta - MatahariMall.com as one of the local eCommerce in Indonesia continues to strive to understand the consumer in order to deliver products and services that suit your needs.

According to Hadi Wenas CEO of MatahariMall.com, "Based on the data we received, we concluded that in general the woman is smart shopper.When shopping online, consideration is quite diverse and not only fixated on one factor," he said through a press release received by Industry.co.id, Wednesday (15/11/2017).

Known, based on data MatahariMall, 29 percent of female consumers who shop online aged 18-25 years, and 49 percent aged 26-35. When visiting an online shopping site, at least they are browsing 1.5 times longer than men and open 1.7 times more pages than men before shopping. For that, a unique service innovation is certainly needed to attract the interest of female consumers.

Seeing this, MatahariMall pays special attention to understanding women's shopping needs and enters its third year; MatahariMall launches a new feature, Loyalty Online to Offline (O2O), which offers consumers points for each transaction.

"Looking at the interest of female consumers over the more value earned while shopping online, we launched the Loyalty O2O (Online-to-Offline) feature. O2O Loyalty feature can be directly used in various merchants and inter platform. We want to give more profit in shopping for Indonesian women," said Hadi Wenas CEO of MatahariMall.com.

The O2O (Online-to-Offline) Loyalty feature is a feature where the consumer earns points for each transaction, and that point can be redeemed not only in the next Online transaction but also in more than 2000 Offline outlets throughout Indonesia.

Consumers can even redeem points for purchases in Offline outlets with diverse categories, ranging from food, beverage, entertainment, finance, even occupancy. With this innovation, MatahariMall will continue to be creative to deliver the best service and products to consumers, as well as being the right shopping place for the women of today's Indonesia.

News Comment

Today's Industry

Sergey Sedov, Founder and CEO of Robocash Group

Jumat, 13 Mei 2022 - 16:15 WIB

Robocash Group reached 2 BN USD of disbursement and issued audited financial report of 2021

Robocash Group publishes the audited combined financial statements for the year ended 31 December 2021. The Group reached an all-time high 2 BN USD of issued financing and is expected to increase…

PT Sariguna Primatirta Tbk (Tanobel Group)

Jumat, 13 Mei 2022 - 15:45 WIB

Demand Increases, CLEO Recorded IDR307.7 Billion Sales in Q1-2022

PT Sariguna Primatirta Tbk (Tanobel Group), a public company and manufacturer of Bottled Drinking Water (AMDK) with the IDX ticker code: CLEO: IJ, recorded a 30% increase in sales reaching IDR307.7…

TopWorx DX PST with HART 7 monitors and tests valve assemblies, providing detailed data and diagnostics and enabling the digital transformation of process applications.

Jumat, 13 Mei 2022 - 15:15 WIB

Emerson’s New Emergency Shutdown Discrete Valve Controller Improves Safety, Uptime in Hazardous Applications

Emerson introduced the TopWorxTM DX PST with HART® 7. Units provide valuable valve data and diagnostic information, enabling the digital transformation of process applications.

PT Buyung Poetra Sembada Tbk (“HOKI”)

Kamis, 12 Mei 2022 - 15:26 WIB

HOKI Launches Another New Product

PT Buyung Poetra Sembada Tbk (“HOKI”), a Public Company which produces quality rice under the “Topi Koki” and “HOKI” brands, continues to innovate by re- launching new products.…

Rockwell Automation Inc. /obe.wisc.edu

Kamis, 12 Mei 2022 - 14:19 WIB

Rockwell Automation Releases New, Highly Customizable Industrial Monitors

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced the release of a new line of industrial monitors…